1. E-BUSINESS MODELS

2. GENERAL

3. E-Business Model definition
An e-and m- business model is an approach to conducting electronic business through which a company can sustain itself and generate profitable revenue growth

4. Business model-continued
The business model spells out how a company plans to make money and how it is competitively positioned in an industry

5. Internet Please reflect on the promise of the Internet years ago
And now?

6. Life
Given the carnage among dot-com stocks this year, what online business models are expected to succeed in the future?

7. What we learned was what we knew all along
Businesses need to make more money than they spend. The new model is the old model, but technology is essential to maintain a competitive advantage, and cash flow is more important than ever

8. Portals
The idea behind portals is the same as that behind television advertising: aggregating eyeballs and directing them toward advertisements

9. But…
But…
television viewers are passive: people need to wait through the ads to see the shows they want to watch

10. But… The Web doesn't work that way WHY?
Content presentation is not serial
Viewers are active, not passive
There are always thousands of places to go

11. Hard times
Many portal sites, such as Go.com and AltaVista.com, have fallen on hard times
For example, what happened to Priceline.com?

12. First to market model
Many of the failing companies were operating on a first-to-market strategy
Their hope was that by getting their ideas out ahead of the market, consumers would develop brand loyalty before competitors arrived

13. First-to-market as a business model
First-to-market as a business model has always been risky. You are vulnerable because you have nothing proprietary, need vast funding and rely on rapid deployment
Check
But sometimes it works…

14. So why did investors and venture capitalists get caught in such speculative and irrational investments?

15. Investors
Investors felt that they were investing in technology, when they were really investing in retailers and distributors

16. Retailers and distributors have small profit margins.
They couldn't justify their valuations in typical price/earnings ratios.
When does it turn profitable? Companies like Amazon.com are starting to answer this

17. Consider
One segment of the business-to-consumer world that's thriving is in niche markets
Your examples?

18. Exercise
Please visit

19. RedEnvelope Gifts Inc
RedEnvelope Gifts Inc., launched in 1997 as REDENVELOPE, began as a last-minute gift site but now markets more than 1,000 items that are unique to the site

20. RedEnvelope
Customers seem willing to pay a premium for RedEnvelope-edited selection and enhanced customer service
The company has $30 million in sales, with a 46-point profit margin

21. There needs to be a quick path to profitability
In the context discussed so far, the ultimate metric is margin
There are three levers to achieving margin:
edited selection
customer service
inspirational branding

22. Another look at e-business model
Is the model buyer- or seller-centric?
What is the driving force of the business?

23. Strength of the Internet?
The greatest strength of the Internet is its ability to bring together people, governments and businesses, and facilitate the flow of information among them

24. Internet and B2B
Is that one of the main reasons why business models for business-to-business online marketplaces are expected to succeed?

25. B2B Is Internet viable platform for B2B trade?
Is web site just another channel?
Is the real surprise to discover how hard it is to become profitable?

26. M-business What elements make mobile business viable?
Which technologies allow mobile devices to communicate easily with the Internet?
Are there standards that ensure effective transfer of information?

27. M-business From competition to cooperation Example: Nokia and IBM
Changing customer’s relationship
Example: culture of feedback and review
Power to the purchaser
Buying communities

28. M-business How is the market likely to develop?
What are current strategies?
Who is going to make money out of this and how?

29. M-business
Will have to supply services that go beyond traditional web-based systems
Services that an enterprise offers to their professional and private customers
Services that help different enterprises to effectively combine their business processes
Services an enterprise provides to it's employees to support the internal business processes  

30. M-business Dependability of mobile information systems
Adaptability of systems to context
Development of systems on a wide range of client platforms
Process support for mobile workers  

31. M-business iAnywhere m-Business Platform Demo - Field Force Automation