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The Best of Both Worlds: Legacy Handsets in a VoIP Environment

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1 The Best of Both Worlds: Legacy Handsets in a VoIP Environment
Presented to October 25, 2010

2 Presentation Preview Introduction Enterprise and Telephony Landscape Citel’s Market Motivations Case Study The Portico™ TVA™ - SIP Enabling Legacy Handsets Summary Questions and Answers

3 Executive Overview Founded 1995 in Nottingham, UK as PBX software developer Two decades of engineering and development Privately held US company Global Presence; HQ Amherst, NY Worldwide deployments Partnerships with leading telecom software and hardware companies such as BroadSoft, Avaya, Metaswitch, Sylantro, Asterisk, Shoretel, Nortel, Mitel and Cisco

4 Today’s Enterprise Operational Landscape
Constantly changing Business 2.0, UC, Collaboration, not just buzz terms Enterprises de-centralized, yet focused New applications to serve customers New methods to control costs Constantly changing Business 2.0, UC, Collaboration, not just buzz terms, they are a fact of business life, even to the point I was at the US ITPX conference where someone announced that UC is passe and has been replaced by collaboration Enterprises de-centralized, yet focused with the recent economic slowdown there have been many changes to the operational landscape. Companies and institutions have decentralized but need way for those remote locations to communicate and cooperate (UofH trying to coordinate telecommunications across a number of locations across the island) New applications to serve customers as mentioned above UC (unified communications), OCS (Office Communications Server) all trying to offer more services through the same platform. Just look at the success of iPhone, Android and iPad New methods to control costs many of these news services are there to restrain costs and one of the prime driving factors in the move to VoIP

5 Today’s Enterprise Telephony Landscape
Massive proprietary legacy infrastructure base VoIP benefits real: cost savings, productivity, application integration New choices, more flexibility Migration to VoIP fast, but could be faster Massive proprietary legacy infrastructure base large number of companies, institutions with existing PBX or Centrex infrastructure and all trying to determine VoIP benefits real: cost savings, productivity, application integration New choices, more flexibility everyday there appears to be new offerings and new sub-offerings for the telecom industry especially as the industry changes – look at what has happened since Nortel collapsed. Migration to VoIP fast, but could be faster what is holding up the move.

6 Enterprise Telephony Priorities
Operational/Total Cost Reduction Reliability/Availability/Security Scalability Standards System Integration/Consolidation Operational/Total Cost Reduction need to reduce the operational costs, line, maintenance building Reliability/Availability/Security issues of QoS, what equipment can be supported in the future, security of information Scalability can our system be scaled any more, if not , what are the alternatives Standards what are the forthcoming standards and how do they affect future of telephony System Integration/Consolidation how do I integrate multiple systems and diverse locations.

7 Objections to Migrating to VoIP
Heavy Investment in Legacy Equipment and Cabling End User Comfort with Existing Telephony Setup Investment to rewire with Category 5/6 Data Cable Power over Ethernet (PoE) Switch Required Disruption of work environment while cabling and PoE installed Heavy Investment in Legacy Equipment and Cabling End User Comfort with Existing Telephony Setup Handsets still working well and cabling difficult to replace Investment to rewire with Category 5/6 Data Cable how to handle historical, rental/leased buildings, who benefits when you move some institutions can only do as part of a renovation schedule that can extend out years Power over Ethernet (PoE) Switch Required up to $40 per station special rooms required Disruption of work environment while cabling and PoE installed how do you re-cable a hospital without impacting surgery schedules for example

8 Objections to Migrating to VoIP - continued
Investment cost of new IP phones Disruption of work flow as employees require training on new functionality of IP phones Lack of confidence in the quality of VoIP Anxiety of stepping into the unknown Investment cost of new IP phones start at $100 and move on up. To compete with some of the legacy handsets could be looking at more than $300 for the equivalent IP phone Disruption of work flow as employees require training on new functionality of IP phones Have to train the employees in how to use another new piece of equipment. Its bad enough computers, mobile phones, are changing all of the time Lack of confidence in the quality of VoIP How confident are people in the QoS issue Many times it is far superior to PSTN however as it is new QoS issues are heard about with more frequency Anxiety of stepping into the unknown

9 Enterprise VoIP Migration Options
Do Nothing Expensive, limited flexibility Continuing High Operating and Maintenance Costs Equipment Becoming Obsolete Rip & Replace Expensive, disruptive Proprietary/Single Vendor Path Limited flexibility, no leverage Multi Vendor Path More Flexibility, Various Component Vendors, More Management The Citel Solution Customer or Reseller’s choice of hosted or Premise Based IP PBX Remove PBX Retain Existing Cabling Infrastructure and handsets All the benefits of IP telephony without the Rip and Replace. Do Nothing Expensive, limited flexibility Continuing High Operating and Maintenance Costs Equipment Becoming Obsolete Rip & Replace Expensive, disruptive Proprietary/Single Vendor Path Limited flexibility, no leverage Multi Vendor Path More Flexibility, Various Component Vendors, More Management The Citel Solution Customer or Reseller’s choice of hosted or Premise Based IP PBX Remove PBX Retain Existing Cabling Infrastructure and handsets All the benefits of IP telephony without the Rip and Replace.

10 Webinar Poll Results Not yet considering 3.1%
Considering / Looking at options 53.1% Migration postponed / Put on hold 0.0% Currently migrating 18.8% Fully migrated 25.0%

11 Webinar Poll Results Cost of migraton 31.0%
Time and disruption involved in migration 11.9% Is now the right time to migrate 7.1% Quality of Service 26.2% Hosted vs Premise-based IP PBX dilemma and/or which IP PBX to select 23.8%

12 Webinar Poll Results No need to upgrade cabling 18.8%
No need to purchase new IP phones / continued use of existing legacy phones 34.4% Increased flexibility and speed for VoIP migration process 6.2% Reduced workplace disruption 3.1% Reducing the cost of migration 37.5%

13 Case Study – Duo County Telephone
Founded 1954 Cooperative serving three counties in South Central Kentucky Serves 13,000 customers Offers array of services to extended rural areas services including voice, broadband, LAN/WAN services, computer repair, and cable television as well as IPTV services including voice, broadband, LAN/WAN services, computer repair, and cable television as well as IPTV

14 Duo County Telephone Centrex VoIP Migration Issues
Goal Seamless transition as possible from the DMS100 platform to their MetaSwitch hosted platform - Made decision to switch to MetaSwitch in 2007 to allow for more flexibility and features in their voice offerings; - Began a staggered migration of customers to the Metaswitch in 2008, and completed that in mid- 2009, Made decision to switch to MetaSwitch in 2007 to allow for more flexibility and features in their voice offerings Began a staggered migration of customers to the Metaswitch in 2008, and completed that in mid-2009,

15 Duo County Telephone Centrex VoIP Migration Issues
Problems Faced To switch to IP phones - cumbersome and labor-intensive new cable runs in many areas; additional AC power requirements for the phones; significant learning curve and unavoidable service interruptions for the customer.

16 Duo County Telephone Centrex VoIP Migration Issues
Solution – Existing Phones with TVA Interface to Metaswitch platform: Duo County can work in active businesses without affecting their work routine; One day versus three to four days to migrate Handset retention was a major positive factor; directly affects the time spent training the customer after the migration. Can mount these units without having to do any rewiring, either of phone lines or providing extra AC power. Since the Portico TVA unit has a working range of 3000 feet, and many of their Centrex users were located in the downtown area, those customers could be served from a central office, allowing Portico TVA units to be mounted at Duo County’s central office, allowing them to utilize their existing private IP network. This had a bonus affect that they could use their existing copper pairs from our central office, and complete the migration without even going to the customer premise. At other locations, they simply mounted the unit where the existing demarc blocks were located, making the migration very simple. After working closely with the technical team at Citel, we were able to hold customer changes in phone operation to a minimum, and customers seemed to appreciate that. For all the small changes that they had to make, they were pleased to gain some advantages, such as a better Caller ID display, easier transfer of calls, and no longer needing to push a direct line key for an incoming call.

17 Duo County Telephone Centrex VoIP Migration Issues
“When we first started our migration process, we considered the Portico TVA a viable option to the IP Phone. We quickly realized that is was more than an option, it was the solution.” Kerry Flatt, Duo County

18 Citel’s Portico™ TVA™ Solution
SIP media adapter designed to convert existing P-Phone, analog and digital proprietary PBX telephone sets into “SIP Endpoints”

19 Current TDM Customer Scenario
Service Provider PSTN Existing cabling 25 Pair Amphenol Nortel BCM exchange is the example here. Using e.g. ISDN trunk to PSTN

20 Premise Based IP PBX Offering with Citel TVA
SIP Trunk Provider Router IP Network Premise Based IP PBX Existing cabling 25 Pair Amphenol Telephone VoIP Adapter PBX (BCM) is replaced here with a Telephone VoIP Adapter and IP PBX. In this example could be Asterisk… or whatever you go for. ISDN trunk lines have been replaced with SIP trunks over IP to a SIP trunk provider. Note. that the ISDN trunks could have been retained on the IP PBX e.g. with an Asterisk trunk card, or say if the PBX was IP Office with IP Office trunk ports. That would be a part stage to VoIP – as the user is missing out of the savings on moving to SIP trunks.

21 Hosted IP PBX Offering with Citel TVA
VoIP Service Provider IP Network Hosted IP PBX BroadBand Existing cabling Router 25 Pair Amphenol Telephone VoIP Adapter And here is an alternate scenario, where the old (BCM in the example) PBX is removed and replaced with a TVA, but instead of an IP PBX a hosted VoIP service is taken, the TVA makes the SIP registration direct to the hosted provider. If the hosted provider, and TVA local services, gives you the features required.

22 Citel’s Portico™ TVA™ Only Portico TVA integrates disparate equipment from multiple vendors into a single, seamless, enterprise voice network

23 Citel’s Portico™ TVA™ 2 Versions: 12- and 24-port, stand alone or rack mountable, 1U 19” rack. New P-Phone/Analog version 100+ Phone Models currently supported, continually growing Line-powers the digital telephones with no additional local power at the handset needed Optional PSTN (FXO) Ports to handle E-911 etc. TVA is a very flexible solution: 12, 24 – tools to manage larger we will come to. Digital telephone units ---- and P-Phone/Analog units are available for Centrex Wide range of IP-PBXs and softswitches on the network side, and a large list of handsets supported on the phone side.

24 Proven Compatible Premise based and Hosted IP PBX Partners
Asterisk Avaya Communication Manager / SES IP Office Broadsoft Broadworks Sylantro Cisco CUCM EasyRun EPICAcce MetaSwitch Mitel 3300 5000 soon Nortel / Pingtel Tadiran CoralSea Coming soon SmartSIP for Microsoft OCS interop Additional Under Testing Here’s a wide range of softswitches and IP PBXs that TVA has been interoped with. Including all the main platforms. Easyrun EpicAcce is a Contact Centre Application. Announcement due Monday: SmartSIP gives organizations that want to use Microsoft OCS as their telephony server the ability to use Portico TVA. There are always more in the pipeline. Others have been tested successfully by system integrators… for example 3CX and Splicecom

25 Portico™ Telephone VoIP Adapter (TVA™) Compatible Handset Types – TVA12D & TVA24D
Here’s the first of 2 slides on the digital handsets supported at the moment. Version coming out in next few weeks – includes initial Alcatel support, and some other additional phones.

26 Portico™ Telephone VoIP Adapter (TVA™) Compatible Handset Types – TVA12D & TVA24D
The TVA is configured by the Setup Wizard to support the phones of a particular PBX type – as each PBX tends to operate at different voltages. But any supported phone within the class can then be connected The flexibility of the TVA to drive so many phone types has led Florida department of Health as part of its Disaster Recovery Plan to deploy TVA it in its Mobile Communication Vehicles so at any installation where communications have failed they intercept the phone wiring at the rj21 plug, drop in their powered TVA, and bring the phone system straight back up for emergency use.

27 Portico™ Telephone VoIP Adapter (TVA™) Compatible Handset Types – TVA12P & TVA24P
Here are the P-Phone Centrex handsets supported by the P-Phone /Analog TVAs: These are Nortel P-Phones – from DMS100 exchanges – in UK BT Featurenet Also supported are analog Centrex handsets, such as Featureline. Citel have this week published a new case study on Duo County Telephone – a Kentucky based co-operative that has nearly completed a major migration of P-Phone Centrex handsets to VoIP using TVA, and the Metaswitch platform.

28 Service Provider Benefits when Using the Portico™ TVA™
Easier to Sell: Enables end users / telephone companies to migrate to VoIP without the issues of Rip and Replace – Sales Reps & Sales Engineers don’t have to concern themselves with Enterprise LAN Assessments or Quality of Service (QoS) . It is easier to migrate a prospect to VoIP rather than fork-lifting them into new technology Do not have to write off existing investment in legacy handsets Less Expensive: Customers can migrate and receive the benefits of VoIP Services without CAPEX investment in: Power over Ethernet (PoE) Extra Data / Ethernet Switches New Cabling or New IP Phones Easier to Sell: Enables end users / telephone companies to migrate to VoIP without the issues of Rip and Replace – Sales Reps & Sales Engineers don’t have to concern themselves with Enterprise LAN Assessments or Quality of Service (QoS) . It is easier to migrate a prospect to VoIP rather than fork-lifting them into new technology Do not have to write off existing investment in legacy handsets Less Expensive: Customers can migrate and receive the benefits of VoIP Services without CAPEX investment in: Power over Ethernet (PoE) Extra Data / Ethernet Switches New Cabling or New IP Phones

29 Service Provider Benefits when Using the Portico™ TVA™
Faster to Deploy: No data switches to install No cabling to run Less QoS Concerns • QofS issues only apply between the TVA and the IP PBX rather than across the whole LAN 5. Easier to Train: Since the customer is keeping their existing handsets there is no end user training involved on the phones Only training is on new IP PBX services 6. Customer can retain up to 65% of the existing investment in their phone system Sell new IP Phones for new extensions Customers can migrate all phones to IP phones over time rather than fork-lifting all at once. Faster to Deploy: No data switches to install No cabling to run Less QoS Concerns • QofS issues only apply between the TVA and the IP PBX rather than across the whole LAN 5. Easier to Train: Since the customer is keeping their existing handsets there is no end user training involved on the phones Only training is on new IP PBX services 6. Customer can retain up to 65% of the existing investment in their phone system Sell new IP Phones for new extensions Customers can migrate all phones to IP phones over time rather than fork-lifting all at once.

30 Configuring & Supporting Portico™ TVA ™

31 24 Port TVA ™ – Front Panel Label Brief Description 1 Reset
Insert a narrow-tipped screwdriver, or similar device, into opening and then remove to activate a system cold boot. 2 Console The Serial Port 3 PWR Power Indicator 4 FXO Indicates whether the FXO port is enabled or disabled 5 Not used. 6 Port Status LED’s indicating status of each port (active or inactive) The Serial Console (at 2) is for initial configuration – then rarely used. LEDs (at 5 and 6) can be used to check activity before upgrade or maintenance – info can also be checked on Web Portal.

32 24 Port TVA ™ – Rear Panel Letter Label Cable Type Description 1
ANALOG 1 RJ-11 CAT3 cable Connect to an analog line for local dialing 2 ANALOG 2 3 LAN RJ45 CAT 5 Ethernet cable Connects the TVA to your designated voice LAN 4 AUX LAN Optional management port 5 WAN 1 / WAN 2 Not used 6 TELEPHONY INTERFACE RJ-21 x 50-way extension cable with 25-pair/50-way Amphenol-type connectors Wire to a punchdown block and then to the PBX 7 - Fan 8 Mains power connector Power – connect to a 100 – 240 VAC outlet. Use a UPS. 9 Power switch Two key interfaces are: 3. LAN – network connection to world of VoIP 6. Telephony interface – an RJ21 connector to the phones.

33 Cabling Requirements Cabling to handsets requires only one pair of wires Cabling is Polarity Sensitive for Meridian 1 phones Cat 3 (or higher) station cable is recommended, maximum loop length is 1600 ft or 500m Existing PBX/station wiring may be re-used Read it out. Cat 3 normally what is installed already. If a few outlying phone are too far away, consider using some IP phones. Or position TVAs around the installation as required.

34 Telephone Station Wiring
Punch down blocks 25 pair cable Legacy phones Station cables cross-wiring Female RJ21 Connector Of course in many cases the Amphenol (RJ21) connector can be taken off the legacy PBX and moved straight onto the TVA – no re-patching at all. Also in commissioning it is possible to install and do a weekend or overnight test run – and then go back to the legacy PBX until formal changeover. There is a Citel Case Study for National Sales & Distribution where the installer describes how easy the changeover can be.

35 Getting started – out of the box setup
Simply step thru the Console Setup Wizard, giving: Unit name Enable all ports To setup phone class – from PBX type Country – default codec Static IP or DHCP The Console is available on the serial port e.g. hyperterminal The Setup Wizard runs automatically first time. Hyperterminal 9600, 8 bits no parity. After initial config, serial console is for maintenance/support if necessary Use USB to serial adapter. So get the IP address from console, and…. From then on, configuration is normally via the Web Portal.

36 Web Portal Administration for Portico TVATM
Uses IP address to connect to Management Browser (MB) Access to main menus Password-protected (default is password) To access Administrator or User Portal

37 Web Portal Administration for Portico TVATM - Management Browser
Mention System Information: Hardware and Software status Time setting Event Log Dialing Rules: Wizard to setup initial rules. E.g. Dialing plan Emergency numbers FXO dialling access Midcall feature codes To Configure Handsets

38 Web Portal Administration – Configure Handsets summary
Use Configure Handsets, then enter Phone Types and Submit. Click Handset to set buttons & other phone users options Then click Lines for SIP configuration Explain there is auto-detection and prompt for some handsets. User names changed with Username Wizard. Copy, Swap ports & Add Lines covered later. SIP status navigates to information on the status. Handset to configure buttons and per phone options, Lines – to set up SIP Address of Record info – extension and registration server, and credentials. Lets look at a Handset Configuration….

39 Web Portal Administration - Handset Configuration
Example is a Toshiba DKT2010 with a range of features assigned to its various buttons. Note – Menus multiple lines Missed call Message waiting BLF ACD Speeddial Headset – can also control headset in handset…. Other setable options include: Phone display items Audible message waiting indication Control of Caller ID display Ringler tone Allow pages Enable call waiting tones for shared lines

40 Web Portal Administration - Handset Configuration
Here’s an example of a smaller Toshiba phone – and we’ll take a look at the phone. Note The various features allocated to the flexible buttons down the right hand side. the 3 softkeys at the top of this picture access the phone menus – directory, call log etc.

41 Web Portal Admin – Handset Configuration
Here it is. Button allocations as above. Two VoIP lines are registered in this case – maybe with different hosted providers – one for UK local access, one for US. The static display is configured per phone. In this case with the Extension number, and on the 2nd line, prompt for the softkeys.

42 Thank you for Listening For further information:
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