1. Chapter 2 Diversity and Ethics
Business Communication
Chapter 2
Diversity and Ethics
Copyright South-Western Cengage Learning

2. Overview of Diversity Diversity benefits Diversity challenges
Diversity and you
Diversity Terms
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A diverse workforce can help a company understand its customers.
2.1 Diversity at Work

3. Diversity Trends Population predictions Diverse workforce
U.S. population projected to reach million in 2050
U.S. population will become more diverse
Diverse workforce
Workforce will increase to million by 2012
Workforce will become more diverse
2.1 Diversity at Work

4. The World as a Global Workplace
Globalization: the integration of activities among nations in areas such as commerce and culture
Globalization and the workforce
Multinational companies
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Globalization affects the workforce in many ways.
2.1 Diversity at Work

5. Work/Life Balance
Work/life balance: the need workers have to balance work with other aspects of life
Different careers make different demands on workers and their families
Consider how your career choice will affect all aspects of your life
2.1 Diversity at Work

6. Cultural Differences Language Body language Personal space
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Greeting colleagues appropriately is important.
2.2 Differences

7. Customs and Etiquette
Customs: beliefs, traditions, and practices of a group of people
Etiquette: a set of rules of behavior for a particular place or situation
Customs and etiquette vary from culture to culture
Stereotype
Prejudice
2.2 Differences

8. Building Vocabulary
Vocabulary: words and terms you recognize and understand
Building vocabulary helps improve reading speed and comprehension
2.2 Differences

9. Professional Attitude
Reduces communication barriers
A person who has a professional attitude:
Refrains from making judgments about others
Keeps an open mind
Does not make assumptions or jump to conclusions
Keeps emotions in check
Is slow to take offense
Gives others the benefit of the doubt
2.3 Strategies for Effective Communication

10. Cross-Cultural Communication
Learning
Language
Guidelines
Cross-Cultural Guidelines
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When language is a barrier, use visual aids that are easily understood.
2.3 Strategies for Effective Communication

11. Fairness and Sensitivity
Have a professional attitude
Treat everyone with respect
Do not discriminate unfairly
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Avoid sensitive topics when talking with clients.
2.3 Strategies for Effective Communication

12. EEOC EEOC: U.S. Equal Employment Opportunity Commission Questions
List the links that are shown under Discrimination by Type.
Write a short summary of the main points of the Discrimination by Type page.
school.cengage.com/bcomm/buscomm
2.3 Strategies for Effective Communication

13. Ethics in Business Communication
Ethics: principles of right and wrong
Personal ethics are influenced by:
Your experiences
Your culture
Code of ethics: statement of how a business or group should treat clients, employees, or members
2.4 Ethics in Business Communication

14. Communicating in an Ethical Way
Honesty
Confidential information
Medical information
Other types of information
Identity theft
Trade secrets
Protecting confidential data
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Be truthful when communicating with customers.
2.4 Ethics in Business Communication

15. Communicating in an Ethical Way
Privacy and electronic rights
Protect data stored on computers
Remember that and text messages are not private
Plagiarism
Avoiding plagiarism
Copyright and fair use
2.4 Ethics in Business Communication

16. Vocabulary copyright cross-cultural communication culture
discrimination
diversity
ethics
ethnicity
etiquette
globalization
identity theft
inclusion
multinational company
plagiarism
prejudice
race
stereotype
trade secret

17. Cross-Cultural Communication Guidelines
Do not make assumptions
Be adaptable
Avoid discussing sensitive topics
Be careful when using humor
Maintain personal contact
Listen actively
Use visual aids
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2.3 Strategies for Effective Communication

18. Terms Related to Diversity
Race
The division of people into groups based on physical characteristics, such as skin or hair color
Ethnicity
The division of people into groups that share a common ancestry, history, or culture
Culture
A set of beliefs, attitudes, practices, and social customs that distinguishes a group of people
Inclusion
Seeing and valuing the contributions of everyone in a workplace and treating everyone fairly
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2.1 Diversity at Work