1. The Story of the Translation Industry in 2022 in ten mini-chapters www
The Story of the Translation Industry in 2022 in ten mini-chapters

2. Evolution of the Translation Technology Landscape

3. TAUS Industry Consultation

4. The Story of the Translation Industry in ‘22 in ten mini-chapters
1. Algorithmic Management
2. Datafication of Translation
3. Quality Matters
4. Convergence
5. Speech Translation
6. Bite-Sized and Long-Read Translations
7. The Quantum Leap
8. The Long Tail
9. Pay-as-you-Go
10. Users First

5. #1 Algorithmic Management
Robots enhance, expand and replace our work
Counting words…. resource allocation
Confidence scoring (based on 42 metrics)
ROI by segment
Self-driving translations

6. #2 Datafication of Translation
Unreasonable effectiveness of data
Very large quantities of data belong to the past
Challenges for protectionists are opportunities for pirates
CEF in Europe
New ventures in China
TAUS Data Market

7. #3 Quality Matters Don’t be blinded by technology
‘Dumb translations’ are not enough
Stories need to be told and imagination need to be triggered
Data help to decide where to invest

8. #4 Convergence Confluence of technologies, business models and markets
At these crossroads innovation happens
Microsoft Hololens combining S2ST and video-conferencing to assist field engineers
Alternatives to translations that nobody needs

9. #5 Speech Translation
Skype Translators & Microsoft Live Translator integrated in PowerPoint
Spoken translation in wearable technology
Opportunities for new specialization: data, tools, workflows and apps

10. #6 Bite-Sized and Long-Read Translations
Continuous delivery – smaller jobs
Concept of project is blurring
Translation is always on
Disintermediation is a theme again
Widening gap between automatic and creative translation

11. #7 The Quantum Leap Five years of NMT = twenty years of SMT
5,000 lines of code – 200,000 lines of code
Zero shot translation
Thousand(s) decisions taken by machines
Speech translation
Everything is translated

12. #8 The Long Tail Globalization reaches smaller companies
Pursuit of customers in new markets
China One-Belt One-Road
Zero shot translations adds MT for more languages
Stimulates interest in new cultures and languages

13. #9 Pay-as-you-Go
Ubiquitous, always-on translation triggers new business and pricing models
Alternatives for fixed price per word: pay per view, differentiate by content profile

14. #10 Users First Usability and findability become crucial
User-centric business models will prevail
Users are the new talents

15. A Million Questions
How long will it take before my customers find out?

16. A Million Questions
Where and how will the next wave of consolidation take place?

17. A Million Questions
Should we still be hiring translators?

18. A Million Questions
Do you want to be a boutique or a platform?

19. A Million Questions
How much longer will post-editing be needed as a service?

20. A Million Questions
How worried should we be about the cloud?

21. A Million Questions
Can we work together in data-sharing in order to create a level playing field?

22. A Million Questions
Would you recommend to your young children to choose human translator as a profession?

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