1. Emre Gurcay & Thomas Andersen
Mobile Movie Theatre
Entrepreneurial Finance
EPFL, MTE - Spring 2006
Project Team:
Emre Gurcay & Thomas Andersen

2. Theatre On the Move - EPFL Spring 2006
Agenda
Our Team
Introduction
Product
Partners
Financing
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Theatre On the Move - EPFL Spring 2006

3. Theatre On the Move - EPFL Spring 2006
Our Team
Theatre On the Move
CEO:
Emre Gurcay,
Director of Sales & Chairman
Thomas Andersen,
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4. Theatre On the Move - EPFL Spring 2006
Introduction
Movies are popular!! They have historically
been a source of:
Inspiration
Fascination
Entertaining
Education
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5. Theatre On the Move - EPFL Spring 2006
Why Movies?
Unfortunately, many people in developing countries has not yet seen a movie.
However…
Since 1996 mobile communications have been widely spread in developing countries bringing jobs and economic growth.
The spread of movie theatres could have a good effect!
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6. What can be accomplished
Mobile Movie Theatres in developing
countries could:
Spread information on:
HIV/AIDS, Tuberculosis, Malaria, Child brides, Infant mortality
Bring new hope to challenged people by breaking their daily routines
Create relations between villages and people
Access to culture
Make Money in a legitimate way
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7. How to give them the ”cinema”?
Mobile Theatres can be introduced at remote places with the use of new technologies:
Digital Projection
Video Output from Computers
DVD and Harddisk Storage of Movies
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8. Beeing a Social Entrepreneur
We do not want to make just profit,
We want to make a difference
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9. Theatre On the Move - EPFL Spring 2006
Product
The Mobile Movie Theatre consists
of the following elements:
Video Projector and Screen
Sound System
DVD player
Medias
Power Generator
Truck
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10. Theatre On the Move - EPFL Spring 2006
Target Countries
Possible Target Countries for Pilot Projects:
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11. Niger: Why this country?
Ranked 3rd in infant mortality
Every year children become orphan because of AIDS
Only 5% of women have a comprehensive image of HIV
Only 30% of women knows that the usage of condom can prevent HIV
48 % of children under-5s are receiving anti-malarial drugs
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12. Theatre On the Move - EPFL Spring 2006
Partners
We will have four kind of partners
Financial partners
Technical partners
Content partners
Local partners
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13. Theatre On the Move - EPFL Spring 2006
Partners
Financial Partners and Customers
Philanthropist!
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14. Theatre On the Move - EPFL Spring 2006
Value Chain
TOM
Distributors
Customer
Suppliers
Suppliers : Technical & Content Partners
TOM: Theatre On the Move
Distributors : CNA & Theatre on The Move in the future
Customer : social customers & paying customers (NGOs, corporates, event organizers)
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15. Theatre On the Move - EPFL Spring 2006
About CNA
Non Profit Organization
Based in France
Mobile Movie Theatre started in 2001
Today 2 in Benin, 2 in Niger and 2 in Mali
More than 2 million people reached in 2005
Collaborating with authorities, funds, NGO and private organizations
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16. Theatre On the Move - EPFL Spring 2006
Partnership with CNA
What they bring to us?
Network
Experience
Support
What we offer to them?
Technical partnership
High quality equipment
Training
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17. Theatre On the Move - EPFL Spring 2006
Technical Partners
Outdoor Movies
All equipment needed for the projection of a movie
Experience in Open air projection
High-quality material
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18. Theatre On the Move - EPFL Spring 2006
Technical Partners
International Truck and Engine Corporation
High standard products
Specialized in heavy duty & utility trucks
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19. Social Content Partners
African Partners:
Pan African Filmmakers Organization
Organization devoted to development in Africa
FESPACO
Festival Panafricain du Cinéma et de la Télévision de Ouagadougou
Biggest African cinematography festival
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20. Social Content Partners
Global content partners
TV5
Already working on similar projects
Experience
Centre National de Cinématographie (France)
Also working on similar projects
UNICEF
Informational Movies
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21. Business Content Partners
Disney
Sony
Lucasfilm
Dreamworks
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22. Project Financing: Costs
Materials
Projector, screen and sound
Staff, partly on voluntary basis
Local and trained animators
Security, insurance, copyrights
Overhead
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23. Theatre On the Move - EPFL Spring 2006
Financing Steps
First Step
Three pilot Mobile Movie Theatres on field
Time frame: One year
Second Step
Increase the number of MMTs in Niger to 10
In collaboration with CNA go to Benin and Mali
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24. Capital Source and Revenue Stream
Capital Sources
Funding
Donations
National Support Programs
Revenue Stream
Advertising
Sub letting, corporate, events, festivals
Tickets
Services to NGOs
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25. Split of Capital Sources
Business model depends heavily
on donations at the beginning
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26. Theatre On the Move - EPFL Spring 2006
Materials
Outdoor projection system (Outdoor Movies)
4,8mx2,7m (16:9) system costs $9’000
Complete System including Screen and Sound
A big bright high quality image
Easy setup and use
Wind resistance - our screens are tested and rated for winds up to 24 miles per hour.
Brand name components.
Up to 250 spectators
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27. Theatre On the Move - EPFL Spring 2006
Materials
Truck
International® x2 Mid Cab Tractor $ 70’000
Long durability
Strong mechanics
Easy maintenance
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28. Theatre On the Move - EPFL Spring 2006
Other Materials
Power Generator
Medias (DVDs) including copyrights
Office Material
Personal Computers
Mobile Phones
Others…
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29. Theatre On the Move - EPFL Spring 2006
Initial Investments
Investments needed to Launch Phase 1
Materials: 3 x projector, Screen, Sound, Medias, Power Generator, Truck
$ US
Staff: 9 people: Shelter, food and training
$ US
Ongoing costs: Administration, Reparations, Gas, Insurance, Security
$ US
Total Investment: $ US
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30. Finances and Projections over 5 years
2006
2007
2008
2009
2010
CAGR
Theatres 3 10 20 50
100
Expenses
160
530
1’060
3’180
6’360
Revenues -
245
995
3’460
8’100
140%
Profit
-160
-285
-65
280
1’740
(In 1000 $)
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31. Theatre On the Move - EPFL Spring 2006
Offering
Seeking first round investment
Amount $ 600’000 US
Offering 15% of the company
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32. Theatre On the Move - EPFL Spring 2006
Would you like to make a difference?
To give new hope and opportunities to less fortunate people?
Save lives...
And make a legitimate profit?
… then let’s go to Africa!
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33. Thank you for your attention
Questions?
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