1. Mastermind Arianna Carbonell Cristina Espinal Alejandro Portalatin
Nelson Tiburcio

2. Business Idea
Mastermind has alined itself with the company Shopify in order to provide service to the Latin American region.
Our goal is to connect customers to Shopify and if they so desire to build their online store for them.

3. Market Analysis
Currently, Shopify has been unable to enter the Latin American market due to a cultural barrier (language and tradition), so by aligning ourselves with them we will be able to provide service to a region they previously could not access.
Based on our research there the Latin American market is very much into the buying online, yet Latin American stores lack online presence. Our business can provide these stores the necessary tools to create an online presence.

4. Products Do it yourself!
We give you a free trial and connect you to the Shopify platform where you are able to build your own site!
Price: Free
Start-Up
We build your Shopify site for you and modify it to the language that you wish. We configure the methods of payment and of delivery. This package does not include page personalisation but it does include technical support.
Price: US$ 300
Business Complete
On top of building the Shopify site, we upload your company logo and format your home page to match your company’s profile. It also includes the first 15 products you want on your page.
Price: US$ 500
Out of this World!
Includes personalisation of the page, the design of four banners for your home page, the first 20 products of your choosing and training you.
Price: US$ 1,300

5. Target Market
Our target market are all businesses in Latin America that lack internet presence and all of those who wish to reformat their page and become a part of the Shopify platform.

6. Competitors
In the Latin American market, there are no competitors because we would be the sole parter for Shopify in this region.

7. Current Industry
The internet is growing at exponential rate. More and more people change their shopping habits from in store to online. Though Shopify exists in Canada and in the United States we are entering a virgin market where we will be the first in the industry.

8. External Influences Political changes in Latin American Countries
Legal limitations
Social disregard
Economic factors

9. Value Chain Design: Our service are tailored to each customers needs.
Suppliers: Shopify provides us with the training and access to their platform at all times.
Production: Our team of designers have a maximum of three working days to complete the Shopify site. There is no packaging and no transport.
Marketing: Our form of marketing will be through social media.
Consumption: Our customers pay a one time payment and if personalisation is wanted for their sites we will do so for a fee.
Customer Service: Our representatives are available from 9am to 8pm from Monday to Saturday to assist with any technical or design problems.

10. SWOT Analysis Strengths: First in the Market
Low cost compared to web designers
Technical Assistance
Backed by a widely known corporation
Weaknesses:
Lack of consumer knowledge in the market
High advertising costs
Only a one time payment
Opportunities:
Growth into different markets (App’s)
Threats:
Entrance of new competitors with other platforms

11. “Success is not final, failure is not fatal: it is the courage to continue that counts.”
–Winston Churchill

12. Thank You