1. International experience of e-commerce application in the Ukrainian economy
Performed by: Barannyk Vladyslav,
year of study___2____group_MEB-17м-а
Specialty: International Economic Relations
Supervised by: Prof. Glukha Ganna, DoS

2. Content
PART 1. GENERAL-THEORETICAL ASPECTS OF ELECTRONIC COMMERCE IN ELECTRONIC TRADING
PART 2. THE ANALYSIS OF IMPLEMENTATION OF ELECTRONIC COMMERCE IN BIOSPHERE CORPORATION
PART 3. IMPROVEMENT OF THE ORGANIZATION OF ELECTRONIC COMMERCE IN BIOSPHERE CORPORATION ON THE BASIS OF INTERNATIONAL EXPERIENCE

3. Object of research is electronic commerce in the Ukraine and at the enterprise of Biosphere Corporation. Subject of research is theoretical , methodical and practical aspects of process of the organization of electronic commerce at the enterprise. Research objective is the complex theoretical and practical analysis for improvement electronic commerce at the enterprise on the basis of international experience.
According to the purpose of work we defined and solved the following methodical and practical tasks.
To give a concept and features of electronic commerce and business;
To give a general characteristic of Biosphere corporation;
To carry out the analysis of economic activity of corporation;
To analyze the organization of electronic commerce in Biosphere corporation;
To develop the system of increasing the efficiency of electronic commerce in Biosphere corporation on the basis of the international experience;
To prove the need of introduction the department of merchandising in Online store in structure of Biosphere corporation and to carry out the analysis of efficiency of this actions.

4. PART 1. GENERAL-THEORETICAL ASPECTS OF ELECTRONIC COMMERCE IN ELECTRONIC TRADING

6. Shares of Ukrainian e-commerce

7. PART 2. THE ANALYSIS OF IMPLEMENTATION THE ELECTRONIC COMMERCE IN BIOSPHERE CORPORATION
Biosphere corporation - the largest producer and the distributor of goods for caring for house and personal hygiene. The company with a multimillion turn holds a leading position in Ukraine and is among the largest in the CIS

9. Key financial and economic indicators characterizing economic activity of Biosphere corporation(thousand UAH)
Indicators
2014
2015
2016
Deviation 2016/2014
Net income from product sales (goods, services)
209469
218782
290282
80813
Prime cost of the products sold for export
150005
161976
224009
74004
Gross profit
59464
56806
66273
6809
Having analyzed financial and economic activity of the enterprise, it is possible to draw the following conclusion, on what Biosphere Corporations for the analyzed period has improved the indicators for the enterprise was rather difficult . This situation in the enterprise has been caused by a number of factors, not the last place occupies consequences of financial crisis in the country, an unstable political condition of the country.

10. The main problems with which heads of Biosphere Corporation face in their activity during management of marketing communications with using the Internet is the problem of the wrong formation of the goals for marketing communications and underestimation of ideas of e-commerce like an instrument for entering international markets.

11. PART 3. IMPROVEMENT OF THE ORGANIZATION OF ELECTRONIC COMMERCE IN THE BIOSPHERE CORPORATION
Biosphere Corporation showed efforts directed to increase the level of awareness about the trademarks because the level of awareness is rather high, and further actions for its increasing demand significant increase in expenses. Instead we suggest to change communication strategy, having concentrated communication efforts on achievement the economic effects such as creation of online store on the basis of biosphere-corp.com site that would allow to increase the sizes of audience and profit.
First of all , reorganization of merchandising(adding 3 persons) which will control all operations concerning implementing e-commerce on the site. Such as filling the site and testing the mechanism of providing information.

12. There are many methods of promoting of Online stores
There are many methods of promoting of Online stores. First of all, it is traditional: outdoor advertizing – business cards, billboards, avenues, a flyer; internal advertizing – television, newspapers, magazines.
Methods of nonconventional advance of shop of Biosphere Corporation on the Internet are very important, but still new and need detailed studying and improvement.
1. Contextual advertising.( UAH per day , great feedback in Ukraine)
2. Banner advertising.(hard to count , from 500 to 5000 UAH)
3. Optimization of site.
4. Placement in the catalog of goods in online store of Biosphere Corporation on other websites.
5.Social Media Marketing (Facebook , Instagram , YouTube)

13. Expenses in a year on reorganization of merchandising department and investments for marketing promotion in the internet:
1. Salary:
Salary of the IT specialist UAH.
The additional salary of 2 people from the state UAH.
2. Charges on the salary (22%) UAH.
3. General production expenses (cost on marketing in the Internet ,electric ,banking services ) UAH.
In total in a month of UAH.
In total in a year of UAH or 618,6 thousand UAH.

14. Economic effect of the offered actions
Indicators
Measurement unit.
Design year,2017
2016
Net income from product sales (goods, works, services)
thousand UAH.
296087,6
290282
Prime cost of the products sold for export
228489,2
224009
Expenses on the project
618,6
Gross profit
66979,8
66273
By results of calculations it is possible to draw a conclusion that offered actions are economically effective. The enterprise will get the gross profit of 66979,8 thousand UAH (that for 706,8 thousand UAH more, than in thousand UAH)

15. Discounting coefficient
NPV
Year
Cash Flow
Expenses
Net Cash flow
Discounting coefficient
(15%)
DCF
2017
706,80
618,60
88,20
1,15
76,70
2018
1060,20
637,10
423,10
1,32
319,92
2019
1855,35
656,20
1199,15
1,52
788,46
2020
3246,86
675,90
2570,96
1,75
1469,12
2021
6493,73
696,20
5797,53
2,01
2884,34
total
13362,94
3284,00
10078,94
5538,54
The Net present value is equal to 5538,54 thousand UAH. Thus from the investment project profit will be got.

16. Thank you for attention!