1. From Pennies to Billions In 200 short years
The Media Business
From Pennies to Billions
In 200 short years

2. You Tube

3. Private Ownership
First printing press Mass Bay Colony in 1638 (specialized)
Whole Book of Psalms
Religious groups and pornographers always drive innovation of media and its diffusion
Ben Franklin Penn Gazette, others
Penny Press (public)

4. Synergy
The combination of two media outlets is stronger than the outlets standing alone
Media outlets may use each other to cross promote their products
Disney—ABC runs promotional ads for Disney films

5. BIG MEDIA The Big Six Time Warner Disney News Corporation Viacom/CBS
Bertelsmann
GE/NBC

12. Long Tail vs Short Head

13. Media Controls Owners Advertisers Government Special Interest Groups
News Sources
Audiences