1. H I – t e c h m a r k e t r e s e a r c h

2. About us SOCIS was founded in April 1997
Since 2002 SOCIS is a member of ESOMAR,
the world association of research professionals
We are members of the associations BIG and AIMRI

3. Main activities: Market research Media research Sociological research
Fieldwork is controlled by
“Socis Basis Fieldwork” Management System
Research is carried out under
the ESOMAR Code

4. Company structure Client-service Dept. Technical Department
Communication with clients
Technical Department
Data entering
Technical support of projects
Qualitative Dept.
Management of
qualitative studies
Moderators
Quantitative Dept.
Management and control
of fieldwork
Retail-Audit Dept.
Store-checking
Mystery-shopping
CATI Center
Telephone
interviewing

5. Our team Roman Ogloblin Managing Director info@socismr.com
Julia Panchenko
Head of Qualitative Department
Daria Parfenova
Head of Client-Service Department
Katya Mochalova
Project Manager
Natalia Panchenko
CATI Manager
Maria Kamkina
Project Manager
Lyuba Kulikova
CATI Manager
Asia Aitova
CATI Manager
Alexei Myasoedoff
IT Manager
Alexei Vinokuroff
DP Manager

6. “Socis Russian Omnibus”
We offer:
1. Customer research
“Socis Russian Omnibus”
“Barometer”
target group analysis
awareness/usage
segmentation
competitive position

7. We offer: 2. Brand research Packaging tests Price testing
Product testing
Retail trade network research
SOCIS Ad-TEST
SOCIS Price TEST
Hall-TEST
Retail audit

8. 3. Advertising and media research
We offer:
3. Advertising and media research
Concept tests
(by introducing a new brand name)
SOCIS Ad-Test
Ad effectiveness research
(brand awareness and loyal consumers dynamics,
competitive position)
SOCIS Target Scan

9. Unique large-scale project “MediaMix Russia”
We offer:
4. Media research
Unique large-scale project “MediaMix Russia”
representation of local markets
up-to-date software DataFriend 5.5.
an opportunity to plan campaigns using TV, press
and radio at the same time
making media plans using target group preferences

10. We offer: Mystery shopping 5. Personnel research Service companies
Retail trade networks
Restaurants
Banks
Quality of services

11. Facilities: Focus-room large one-way mirror comfortable client’s room
professional audio equipment
DVD recording
simultaneous translation

12. Facilities: CATI-Center (60 workstations)
Tracking and monitoring research
Media research
Omnibus research
Measuring ad campaign effectiveness

13. Among our clients (fieldwork):
MR industry
IPSOS
GFK
COMCON - Research International
A/R/M/I - Millward Brown
ACNielsen
IMCA
Synovate
GIM
GMI
IPK International (Germany)
IRI - Infores (UK)
TNS Infratest (Germany)
Performance Research (USA)
IRB Europe (Belgium)
ICMA (Belgium)
Evalueserve
Produkt + Markt (Germany)
Avantium (Spain)
Plus Four (UK)
Advertising
MediaCom
SPN Ogilvy PR
Head Made
Artvis
Manufacturers / retailers
Pentland Group plc
Home centers

14. THANK YOU FOR YOUR ATTENTION!
Prospect Oktyabrya, 47
Yaroslavl, Russia
Tel. +7 /
Fax +7 /