1. Speech to persuade
28/11/2018
MCOM 100

2. Main Points of Discussion
Persuasion?
Three modes of persuasion
Duality of persuasive speech
Agenda of a persuasive speaker
Five steps of persuasive speech
28/11/2018
MCOM 100

3. Persuasion ???
The process of changing attitudes, beliefs and behaviors
One thing in this type of speech is certain that is CHANGE
Should appeal to the intellect and the emotions of the audience
28/11/2018
MCOM 100

4. 3 modes of persuasion Ethos (ethical appeals) Logos (logical appeals)
The character and credibility of the speaker
Pathos (emotional appeals)
Use of emotional talk by the speaker
Logos (logical appeals)
Use of evidence and reasoning by the speaker
28/11/2018
MCOM 100

5. Good and evil both purposes
If Properly used, it can bring about positive changes in a society
Improperly used, it can result in evil and destruction
28/11/2018
MCOM 100

6. Persuasive speaker Presents a proposition
Develops reasons and supporting materials
Makes the proposition more viable for acceptance
28/11/2018
MCOM 100

7. 5 steps in persuasive speech
Attention step
Need step
Awareness step
Visualization step
Action step
28/11/2018
MCOM 100

8. Choose a controversial topic
Examine your attitudes and the opinion of others
Select a topic that is appropriate for the listeners
Explore current event topics
Avoid overworked issues
Provide new insights into familiar topics
28/11/2018
MCOM 100

9. How to select a persuasive speech topic
Analyze your audience
Choose a controversial topic
Conduct extensive research
Three types of Topics which are suitable for persuasive speech
28/11/2018
MCOM 100

10. Analyze the audience
Determine prior attitudes about a topic through interviews, surveys and questionnaires
Develop persuasive appeals linking your topic to the audience interests and motivation
Make the audience the central focus of speech development
28/11/2018
MCOM 100

11. Conduct extensive research
Examine library sources for testimonies, statistics and examples to build your case
Be certain that the sources are accurate and up-to-date
Interview experts on the topic
Develop visual aids for variety
Be willing to change or modify the topic if evidence does not support your view point
28/11/2018
MCOM 100

12. Three types of suitable persuasive speech topics
Facts
E.g. Aliens are not real.
Moral values
E.g. we should keep our surroundings clean.
Policy
E.g. Capita; punishment should be abolished.
28/11/2018
MCOM 100

13. Writing a persuasive speech
Phrase a clear proposition
Construct a sophisticated introduction
Develop Sound arguments and coherent organization
Write a forceful conclusion
28/11/2018
MCOM 100

14. Phrase a clear proposition
Know the difference among fact, value, and policy propositions
Make sure that the proposition is controversial
28/11/2018
MCOM 100

15. Construct a sophisticated introduction
Choose a strategy to generate curiosity and establish rapport
Avoid opinionated statements such as ‘I am going to convince/persuade’
State the thesis clearly , creating understanding and curiosity among listeners
28/11/2018
MCOM 100

16. Develop sound arguments and coherent organization
Present well-defined claims supported by good evidence and sound reasoning
Avoid subjective phrases as ‘I think’ or ‘in my opinion’
Identify search sources to build credibility
Avoid unethical practices
Use a balance of logic and emotion
28/11/2018
MCOM 100

17. Write a forceful conclusion
Use a challenge in the convincing speech
To stimulate thought and bring change
Use challenge in combination with most types of conclusions
28/11/2018
MCOM 100

18. Structuring the persuasive speech
1. INTRODUCTION
Establish the significance of the topic
Establish a need for change
State the proposition
3. CONCLUSION
Repeat the proposition
Make appeal for change
Make a closing statement
2. BODY
Should give reasons and evidence in support of the proposition
28/11/2018
MCOM 100

19. Sources
“Easily understood- A Basic Speech Text” by D. B. Bianchi, Gerald Kendel, Wayne Bond and Ann Seidler.
“The Art of Public Speaking” by Stephan E. Lucas.
28/11/2018
MCOM 100