1. Broadening Your Base of Supporters
Salvatore F. Polizzotto
NCDC
50 Years of Catholic Fundraising
September 17, 2018
Chicago, Illinois

2. Are we just for catholics?

3. Serving our brothers and sisters, all of God’s people
The Gospel of Mathew (vv )
“I was hungry and you gave me food, I was thirsty and you gave me drink, I was a stranger and you welcomed me, I was naked and you clothed me, I was sick and you took care of me, I was in prison and you visited me.”

4. First steps
A reflection of reality

5. Defining your prupose
What do you actually accomplish

6. What? Who? How many? What do your ministries accomplish? Key specifics
Fully articulate the impact on people
Key specifics
Lifting the spirit, everyone’s work
Saving a soul, the work of your clergy
Saving a person/life
Serving the needs of the community
Who was served?
What are their backgrounds and circumstances?
How were their needs met?
How many did you serve?
Financial Circumstances, roll out what you spend on this not just what you need
What are the Hopes, Dreams, Visions of your ministries for serving

7. A Case in point CF DOT ACA distributes $3,500,000
CF non religious recipients $1,195,000
Recipients
Social Services (Catholic Charities)
Child Safety and Security
Education (schools)
Prison Ministries
34% for non-religious purposes benefiting the community

8. Survey tool Briefly describe your program
What are your major objectives 
How will you accomplish these objectives?
What are key activities for your work?
How many will be served?
Describe 3 to 5 most important outcomes from your work.
How will the support you receive make a difference in bettering the lives and nourishing the faith of the people of our Diocese?
What are the most important differences your program will make?
If possible, please provide an inspiring or heart touching example, vignette, or story to tell donors

9. The Biggest Danger: a lack of clarity

10. What should be your image? Do you need to rebrand?
Be very clear
What is your image?
What should be your image?
Do you need to rebrand?
Going beyond the parish!!!!!
Going beyond the Catholic Community?????!!!!!

11. Image and position in the eyes of the greater community

12. A view from a donor’s checkbook
The Faithful Catholic
Why they give?
your needs/ your priorities
their needs/priorities
How they are solicited?
In pew
Direct mail
Who Solicits?

13. A view from a donor’s checkbook, cont’d
Community donors
Community leaders, business leaders, community philanthropists
Variants of gender, age, financial capacity
Religion is not the prime motivation
May believe in the Gospel of Mathew more so than many Catholics
What is their motivation
What do they want to accomplish with their philanthropy?
What do they see when they look at you?

14. Steps Does your diocese/foundation/ fundraising program have a vision?
Do you have a clearly articulated case for support?
Your vision/your case for support and:
A marketing and communications plan
Identify venues and players
Develop a list of the community’s top philanthropists
A list for every community in the Diocese
A Prospect Management Program
A peer to peer posture for the Bishop
As the CDO;
Do you have a plan to focus and on-board major gift prospects?
Who are you breaking bread with?
Are you in a dialogue with the community’s top donors?

15. Vocabulary, Frame of Mind, and Image
First the parish and then beyond the parish, and it’s not an appeal from the pulpit
Know the difference between GIVERS and PHILANTHROPISTS
Articulate your values
Identify those who share your values and begin a partnership
Partner current donors with new prospects and their shared value systems
Transition from being self centered to being people and community centric
Put the Diocese on an equal par with community’s leading philanthropists as an agent serving the human good

16. Start with…

17. Establishing common ground
Identify what the people of your region need
Identify the needs appropriate to your mission and vision that you are capable of meeting
Develop a shared vision with……..
Elicit the Support and Active Involvement of
Board Members
Major Donors
The Most Influential People of the Diocese
Community Leaders
Community philanthropists
Create a plan of philanthropic action among the movers, shakers and philanthropists in your diocese

18. Ideological Partnerships

19. A transition; My needs to our needs
My needs Our Needs Catholic Schools Education Catholic Charities Social Services, Poor parishes Caring for the homeless, the poor, the sick, women and children, the vulnerable. Special issues; immigration, Catholics Serving All people

20. Public Positioning: Marketing Your Leader

21. Public Positioning: Marketing Your Leader
Your goal is to make your Bishop the most engaged person in the Diocese
Provide list of people who can help him do whatever needs to be done
Get him out of the pastoral center

22. Are we just for Catholics?????
Ask Yourself This

23. In The End

24. In the End
The Catholic Church is the biggest service provider in the country
Yes, we serve millions of Catholics
We serve millions of non Catholics
We even serve agnostics and atheists
We meet the needs of people; be they the poor, the hungry, the naked, the oppressed. We feed their souls and their hearts and we also feed their minds and spirits and better the human condition.
There are many who will help us because they also want to better the human condition.

25. Broadening Your Base of Supporters Salvatore F. Polizzotto
Good Luck!
Broadening Your Base of Supporters
Salvatore F. Polizzotto