1. A SPEAKER’S GUIDEBOOK 4TH EDITION CHAPTER 23
The Informative Speech

2. Informative Speaking Objectives
To communicate knowledge.
To raise audience awareness about a topic.
To provide additional information to audience current knowledge base.
To shape perceptions.
To demonstrate how something works.
To describe an event.

3. Question
Which of the following is NOT needed in an informative speech?
A. A call to action
B. Clear transitions
C. Organization
D. Preview of main points
E. Introduction section

4. Types of Informational Speeches
About objects or phenomena
About people
About events
About processes
About issues
About complex concepts
The Alamo
San Antonio, Texas

5. Define your Terms
By illustrating the root or historical meanings of the term
By explaining what it does
By describing what it is not
By providing concrete examples of it
By comparing it with something it is like
TRY IT! Form small groups and take turns informing your classmates about a common school supply in your possession.

6. Question Defining the root or historical meanings of a word is called:
A. Phonics
B. History
C. Chronology
D. Syllabic translation
E. Etymology

7. Speeches of Demonstration
When giving a “how-to” speech, be prepared to use objects, models, or diagrams to demonstrate the process.
Choose topics that are unusual – items that you’ve never seen demonstrated before which you know how to do. For example, everyone has probably seen someone demonstrate how to make brownies, but not how to make soap.

8. Speeches of Explanation
Provide detailed descriptions of persons, places, or things.
Provide reasons or causes for the concept.
Demonstrate relationships between two things.
Offer interpretation and analysis about the item.

9. Reduce Confusion
Define jargon or difficult concepts related to your topic clearly.
Processes that are difficult to imagine need diagrams, models, or descriptive analogies.
When information contradicts commonly accepted ways of thinking, give extra details that explain how the new information is valid or cite credible source to support your point.

10. Organizing the Informative Speech
Choose the speech pattern that best fits the type of informative speech you are giving.
Organize your main points appropriately to the speech pattern.
Match your audio/visual aids to the speech pattern.

11. Matching Speech Type & Pattern
OBJECTS – spatial or topical
PEOPLE – topical, narrative, or chronological
EVENTS – topical, chronological, causal, or narrative
PROCESSES – chronological, spatial, or causal
CONCEPTS – topical, causal, or circular
ISSUES – topical, chronological, causal, circular

12. Question
What speech pattern would be a good fit if your topic was about processing olive oil?
A. Narrative
B. Spatial
C. Circular
D. Chronological
E. Topical

13. Question
What speech pattern would be a good fit if your topic was about the Korean War?
A. Narrative
B. Spatial
C. Circular
D. Analogy
E. Refutative

14. Chapter 23 Key Terms for Review
informative speaking
preview statement
operational definition
definition by negation
definition by example
definition by synonym
definition by etymology (word origin)
analogies
learning styles