1. Goals, Strategies, and Your Informative Speech!
Informative Speaking
Goals, Strategies, and Your Informative Speech!

2. Goals and Strategies
Informative speaking seeks to communicate knowledge.
Goal: to increase the audience’s awareness and understanding by imparting knowledge.
Informative speeches provide your audience with new information, insights or ways of thinking/proceeding.

3. Goals and Strategies Differentiate between informing and persuading
An informative speech is descriptive or synthetic not analytical or evaluative.
Gauge the audience’s informational needs
Demonstrate the topic’s relevance.
Clearly preview main points.
Present compelling and interesting information

4. Types of Informative Speaking
Informative speeches are often about
Objects or phenomena
People
Events
Processes
Issues
Concepts

5. Guidelines for Informative Speaking
Center the information on the audience.
Limit the information (avoid overload).
Adjust the level of complexity—K.I.S.S.
Relate new information to old
Make information easy to remember

6. Use supporting materials
Examples, illustrations, and narratives
Testimony
Statistics
Raw numbers
Central tendency
Visual display
Definitions

7. Use presentation aids
Select an appropriate presentation aid: object, model, chart, map, people, photograph, illustration.
Know your presentation aids
Tips
Ensure visual aid is large enough to see.
Display presentation aids when they are relevant; then hide them.
Do not read from your presentation aid.
Do not let your presentation do the talking for you.
Minimize the amount of information on a presentation aid.

8. Methods of Informing
Definition
Description
Demonstration
Explanation

9. Reducing Confusion
Use analogies—use their knowledge of other things to help convey your meaning.
Use visualization—show the audience what you are describing.
Demonstrate underlying causes—counter faulty assumptions.
Check for understanding—ask direct questions.

10. Informative Speech Assignment

11. Informative Speech Assignment
The speech will be delivered extemporaneous style.
It must not be written out word-for-word.
You must maintain eye contact with your audience.
You may bring notes with you to the podium.
Your should select a topic that informs your audience about a cultural artifact, which may be:
An object
A ritual, rite, or performance
A culturetype or archetype

12. Informative Speech Assignment
You must make your topic interesting and relatable to your audience.
Your speech must be between 5 and 6 minutes in length.
-3 points for every 5 seconds under 5 minutes.
-3 points for every 5 seconds over 6 minutes.
You must have 5 citations
You must have an MLA works cited page.

13. Sample Informative Outline
50 points

14. Info: Introduction Introduction Attention Grabber
Ethos builder (story or source)
Thesis
Preview

15. Info: MP1: Body: MP 1—Definition-what is it? Define Show us what it is
How is it made or what does it do
Transition—internal review, internal preview

16. Info: MP2 and MP3 Body: MP2—History
Where did it come from?
How did it evolve?
How long has it been a part of the culture?
Body: MP3—SignificanceWhat is the significance?
What does it mean?
Why is it important?
What does it tell us about that culture?
So what? Why should we care?

17. Info: Conclusion Review—take home points Restate thesis statement
End with a clincher!