1. SMSA Communications and Membership Committee
September 26, 2014

2. Communications and Membership Committee Meeting Topics/Agenda
Structure of SMSA Committees
Committee Charter
Enhancing SMSA Communications
SMSA Communications Plan
Enhancing SMSA Member Benefits
SMSA Spotlight Magazine
SMSA Communication and Educational Webinars
Annual SMSA Conference Planning
Future Committee Projects

3. Structure of Committees
SMSA Executive Committee
Governance
Bylaws
Oversight of Committees
Motorcycle Safety Programs Committee
Guidelines for Establishing
State Motorcycle Safety
Coalitions
Promising Practices for State Quality Assurance Programs
Model National Standards
for Entry-Level Rider Training
Communications & Membership Committee
Enhancing Membership
Services
Conference / Summit
Planning
Membership
Communications
Policy & Planning
Committee
Policy Positions
Positions Papers
Strategic Planning
Awards
Elections

4. Communication and Membership Committee
Chair
Peter Vander Aa (NV)
Eastern Region
John Zimmerman (PA)
Central Region
Joe Lindsay (IL)
Western Region
Kurt Stromberg (UT)
Supporting Member
Angie Thundercloud, Harley-Davidson
Anthony Van Schaick, GWRRA
Individual Member
David Wendell, Pacific NW Motorcycle Safety
EC Liaison
Roberta Carlson
Keith Lindgren
Staff Liaison
Leslie Robinson
Andy Krajewski

5. Committee Charter Purpose of Charter Goals and Objectives of Committee
Committee Member Responsibilities
Deliverables

6. Purpose
The Communications & Membership Committee is responsible for projects and activities relating to safety awareness, membership services, communications, conferences and workshops.

7. Goals and Objectives
For the committee will primarily focus on:
Enhancing Membership Services,
Conference Planning, and
Membership Communications.

8. Committee Member Responsibilities
Responsibilities of Committee Members include:
Representing the interests of the SMSA members as a whole.
Representing the interest of the membership category represented.
Regular participation in conference calls/web meetings of the committee.
Identifying possible SMSA projects and activities.

9. Committee Member Responsibilities, cont.
Assisting in overseeing project and activity expectations.
Participating in an annual meeting of the committee in conjunction with the annual SMSA conference (either prior to or post conference) if attending.
Contacting members represented to solicit input and feedback on projects and activities.
Providing feedback to SMSA staff on projects and activity deliverables.

10. Committee Member Responsibilities
Responsibilities of Executive Committee and Staff:
Provide representatives with up-to-date membership contact information.
Scheduling conference calls / web meetings.
Minutes from conference calls / web meetings.
Support the activities of the committee.
Report activities to the SMSA Executive Committee.
The SMSA Executive Committee shall provide direction and feedback to the committees. The SMSA staff shall be responsible for planning and development tasks associated with all committee projects and activities in consultation with the committee chairperson.

11. Deliverables Enhancing Membership Services
Enhance membership services for:
State Membership
Supporting Membership
Individual Members
Evaluate need for additional membership categories.
Identify tangible benefits for SMSA membership.
Develop a marketing campaign for promoting and increasing SMSA membership.
Conference Planning
Plan and prepare for the 2015 SMSA Symposium in Baltimore, Maryland October 8 – 10, 2015.

12. Deliverables, cont. Membership Communications
Contact state, individual and supporting members via and telephone on a regular basis.
Identify preferred communication methods for the SMSA membership.
Develop a communication plan and process to keep members, partners and stakeholders informed on SMSA projects and activities, including conducting semi-annually conference calls/webinars.

13. Deliverables, cont.
Solicit member feedback through surveys to support state programs and gather information on motorcycle safety issues.
Provide recommendations for SMSA website. Solicit feedback on the usefulness of the SMSA website and Spotlight Magazine from the membership.
Assist with the preparations for the SMSA Spotlight Quarterly Magazine.

14. Enhancing SMSA Communications
Communication Plan
Committee determined a communication plan needs to be developed to keep members, partners and stakeholders informed on SMSA projects and activities.
Conduct semi-annual conference calls/webinars with the SMSA Regions, Supporting Members and Individual Members.
Establish a process for SMSA EC to contact the SMSA membership on a regular basis.

15. Enhancing SMSA Member Benefits
Membership Services
Better communication of benefits to members.
Information on statutes from all others states provided to members only
Discounts
Insurance
Magazines
Determining what SMSA can do for members.
Mentor program
How can members get involved with SMSA.
Solicit member feedback through surveys to support state programs and gather information on motorcycle safety issues.

16. Spotlight Magazine
Committee provides suggestions for topics, format, and distribution of the Spotlight Magazine.
Editors are:
Stacey “Ax” Axmaker,
SMSA Executive Committee
Roberta Carlson,

17. SMSA Communication and Educational Webinars
Communication Webinars
Eastern Region Webinars (August 14, 2014)
Central Region Webinars (August 14, 2014)
Western Region Webinars (March 11, and August 14, 2014)
Supporting Members Webinars (June 3, and August 13, 2014)
Individual Members Webinars (June 4, 2014)
Educational Webinars
MAP-21: June 5, 2014

18. SMSA Communication and Educational Webinars
Communication Webinars
Held Semi-Annually
Educational Webinars
Held on an as needed basis

19. Annual SMSA Conference Planning
SMSA 2015 Symposium: “Motorcycle Safety – Making a Difference Through Research, Data, Planning
and Collaboration”
Baltimore, Maryland
The Conference Center at the Maritime Institute
October 8-10, 2015

20. Future Committee Projects
Topics of Discussion
Enhancing Member Services
Enhancing Member Benefits
Promoting Membership Participation
Other Ideas

21. How to Get Involved
Run for the SMSA Executive Committee (must be a voting member delegate)
Volunteer for an SMSA Committee. Openings include:
Communications and Membership Committee
Individual Member Representative
Motorcycle Safety Programs Committee
State/Eastern Region Representative
State/Western Region Representative
Policy and Planning Committee
2 Individual Member Representatives
Others are welcome!

22. Questions