1. Welcome and introductions.
Whatuni? Insights Day
Putting the student experience at the heart of recruitment

2. Context Responsibilities Student Recruitment Admissions
Academic Registry
Student Experience
Enhancements
Student Journey Project

3. EHU Student Experience
Priorities
Students as partners in their learning and self- development journey
Sense of belonging to place, cohort and social structures
Sense of connection to other students and new opportunities

4. A Strategic Choice The things we do and the things we don’t…
Incentives
Offer-making strategy
Clearing
Tactics….

5. 1. Evidence informed: Knowing ourselves:
Knowing our students (and feeders):

6. 2. Delivering sector-leading experiences
In person…
Onsite/offsite…
Online…
Adding value…
Giving the EHU narrative…

7. 3. Having an established customer journey
Recognising whose journey it is
Identifying the critical interactions
Processes which facilitate better decision-making

8. 4. Creating moments that matter
Emotional connections
Thinking beyond the transactional and telling our story

9. 5. Communicating their way
Student voice, front and centre
Channels/style/content preferences
Real-time and meaningful
And personal…

10. 6. Being easy to do business with
Easy processes
Flair and personality
Doing more

11. 7. Organising for success
Organised to deliver the end-to-end experience
Developing services to deliver excellence (every time)

12. Questions