1. Using Color Effectively
Chapter 11
Using Color Effectively

2. Understanding Color Color – element or property of light
Color Spectrum – full range of all existing colors

3. Understanding Color Cont’d

4. Understanding Color Cont’d
Meaning of color and human behavior

5. The Color Wheel Color Harmonies Monochromatic Analogous Complementary
Color Characteristics
Hue
Value
Intensity
Color Harmonies
Monochromatic
Analogous
Complementary
Split-Complementary
Double-Complementary
Triadic
Neutral
Neutrals
Black, white, brown

6. The Color Wheel Continued

7. Color Harmonies