1. Communities of practice; an unending source
Bram van den Hoogen,
Communities of practice; an unending source
Learning for Living: Innovations in career education Leonardo da Vinci, Transfer of Innovation

2. Bram van den Hoogen Age: 36 Current position:
Consultant marketing & communication KPC Groep
Bio:
Staff member board of governors group of high schools
Strategist advertising company
Consultant marketing & communication pharmaceutical wholesaler

3. Program ‘community of practice’
Introduction
Social media
Communities of practice
Workshop

5. Leonardo da Vinci (1452-1519) composer writer chemist engineer painter
sculptor
writer
physicist
chemist
architect
engineer
anatomist
philosopher
inventor
composer
painter

6. … and a man who was dreaming for a future invention?
On a daily basis
Learning 4 living
With others
Consistently documenting
… and a man who was dreaming for a future invention?

7. (Socio-political) borders
Leonardo da Vinci ( )
(Socio-political) borders
Knowledge
Distance
Time
Preservation
Skils
Students

8. Unending source to preserve, spread and enhance
knowledge and skills …

9. Social Media

10. Chances
Express
Meet
Develop
Share
Learn
Grow!!!

11. Trends

12. Community of practice: definition
Group of people who share an interest, a craft, and/or a
profession.
It is through the process of sharing information and
experiences with the group that the members learn from each other, …
… and have an opportunity to develop themselves
personally and professionally.

13. Community of practice: elements
Subject
Perspective
Goal/ambition
Relations
Interaction
Respect/trust
Common history and identity
Methods
Stories
Cases
Tools
Documents
Domain
Community
Practice
E. Wenger (2007)

14. Community of practice: case
Institute: Teacher Training (Fontys - university of applied sciences)
Community: busy parttime students with job, kids, etc.
Goal: developing didactics for the internship school (50% offline, 50% online via COP)
Use: other students give each other feedback via COP
Evaluation:
Much interaction (lively community)
Content used as online portfolio (job aspirations)
Participants regard the COP as a valuable asset during their study.
Ruud de Moor Centrum (2007)

15. Succes factors Involve endusers in the start-up OWNERSHIP
Right mix of activities (documents, news, meetings, etc.)
Skilful and reputable coordinator.
Update frequently (documents, discussions, etc.)
Don’t forget to meet OFFLINE
English (makes it easy to share (internationally) in the project)

16. Community of practice: output
Improving educational outcomes
Meaningful exchange of expertise on the level of employees
Harnessing business as a partner in education
Increasing ownership under participants
Auto-documentation of projects

17. Community of practice: the project
Check the online career-learning café active project of Leonardo (Launched by Bill Law)
Overall community of practice: documents, presentations, online magazine
Build your own local community of practice for sharing information about L4L-projects in your country
Sharing knowledge regardless cost, distance and time

19. Community of practice: workshop
Grab a piece of paper
Draw your organisation in the middle
Position stakeholders L4L round your organisation (education, business, governance, social organisations, etc.).
Determine the individual goals of these organisations
Search for a common goal - DOMAIN

20. Community of practice: workshop
Branch
Standards, social benefits and image
Future employee
Job
Education
Qualified graduates
Customer
Being served
Employment office
Decrease unemployment
Qualified employees
McDonald’s Academy

21. Community of practice: Linked In
Domain
Determine the goal and subject of the cop
Define desired content
Coordinator/moderator

22. Community of practice: Linked In
Define desired partners
Open a LinkedIn-account (10 min)
Fill-in your profile (1,5 hour)
Create a group (10 min)
Invite desired partners inside your network (30 min)

23. Community of practice: Linked In
Care for starting content/mobilise top-influencers
Monitor the use and take actions ACTIVATE
Evaluate (also amongst participants)

24. Community of practice: tutorial
More on …
Tutorial LinkedIn
LinkedIn Group on communities of practice