1. How Linked In Helps You Find Experts and Their Expertise
11/29/2018
How Linked In Helps You Find Experts and Their Expertise
Rock Griffin
CEO
Skyward Consulting Group
226 Stearns Road
Marlborough, MA 01752
cell
office
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

2. IN THE BEGINNING There wasn’t much specialization 11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

3. 11/29/2018
AS CIVILIZATION GREW
You invaded another land and brought back the “hard to find” labor.
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

4. AS SHIRLEY MCLAIN WOULD SAY
11/29/2018
AS SHIRLEY MCLAIN WOULD SAY
Those were the good old days!
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

5. TODAY, SPECIALIZATION IS AT AN ALL TIME HIGH
11/29/2018
TODAY, SPECIALIZATION IS AT AN ALL TIME HIGH
People with degrees are plentiful – Those who can actually DO something are scarce
Experts are very hard to find and retain
Recruiting and retention costs are high
The temptation is to hire “B” players or settle for whatever you can get
Many firms just don’t know where to look
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

6. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
3 ACTUAL CALLS FOR HELP
Expert Witness = controller/CFO + semiconductor or computer hardware industry + experienced witness
IT manager = specific software packages + specific industry + will relocate to TN
Controller = specific ERP + Fed Govt. manufacturing background
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

7. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
WHERE DO YOU GO FOR HELP?!
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

8. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
WHAT IS LINKED IN?
Social networking tool
Keep track of people
Search for people or skills
Find or post a job – even temp contract expert
Gather information
Marketing and sales tool
All of the above
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

9. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
WHO HERE HAS…
Heard of Linked In?
Joined Linked in but does not use it?
Really uses Linked In?
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

10. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
HOW LINKED IN WORKS me
My contacts
Their contacts
Their contacts
you
target
Your contacts
Their contacts
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

11. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
LIMITATIONS
Only as good as the people in the network make it
You have to put forth some effort to add people and make your profile complete
Requires exposing your contact list
Intermediaries must pass along introductions or you can pay extra
Poor standard invitation messages
Spam filters
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

12. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
DEMONSTRATIONS
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

13. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
YOUR NEXT STEPS
Create personal profile that contains all of the specific information and expertise you have.
Sign up for Linked In
Invite EVERYONE in your rolodex to join your network
Get a card and invite EVERYONE here to join your network
Once you have a small network built, you can start searching for experts. If you come up dry, just keep adding people to your network.
As your number of contacts grows, so does the entire Linked In network. Every few weeks, retry an old query to see if you get the desired results yet!
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

14. CONNECT TO ME Send a Linked In invitation to:
11/29/2018
CONNECT TO ME
Send a Linked In invitation to:
Rock Griffin
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

15. “You do or do not. There is no try.” - Yoda
11/29/2018
GO MAKE IT WORK
“You do or do not. There is no try.” Yoda
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission

16. Proprietary Skyward Consulting Group Reproducable only with permission
11/29/2018
QUESTIONS AND ANSWERS
11/29/2018
Proprietary Skyward Consulting Group Reproducable only with permission