1. hey dee ho
Style Guide
2018

2. The Brand
Key elements in our identity are the logos for each hey dee ho program.
Each logo consists of a number of meaningful elements:
The colour, font, picture, shape and size.
The logo is the most crucial representation of
our brand, and needs to be treated respectfully.
Changing any part of the logo will affect consistency
and weaken its impact. The following examples are
to illustrate some of common errors made when
using the incorrectly.
Do not rotate ANY elements of the brandmark.
✘✘ Do NOT substitute letter cases or change cap
settings of text.
✘✘ Do NOT recolour the artwork
✘✘ Do NOT include or conjure any new design
elements into the brandmark.
✘✘ Do NOT play around with spacing of brandmark.
✘✘ Do NOT rotate, crop, shear, or distort the
brandmark, however, cropping of the logomark
alone, is acceptable.
✔✔ Always use master artwork files to avoid mistakes
and ensure consistency.

3. hey dee ho educational services
Correct
Font: sign painter & depot new condensed - lower case
Font size for letters – between 11 & 12 pts
Colour: Multi coloured Australia symbol, black text
Graphic: black text follows Australia symbol with the confirmed company colour codes representing each program. Text below symbol for social media
Can have text below symbol for social media or limited space graphics
Correct for social media use
Incorrect

4. hey dee ho music Correct Font: comic sans - lower case
Font size for letters – between 11 & 12 pts
Colour: Red
Graphic: words are positioned on a music stave The music stave has ‘faces” on the notes
As per our trademark no:
Can be inverted to use on a red background eg: white on red.
Incorrect

5. Variations – available from the support office only
hey dee ho TV
hey dee ho Radio
hey dee ho 30th Birthday
hey dee ho Christmas

6. hey dee ho active 8 Correct Font: Comic sans - lower case
Font size for letters – between 11 & 12 pts
Colour: Orange fading to white
Graphic: silhouetted figures on an orange wave, text within the wave
As per our trademark no:
Incorrect

7. The Fiction Factory Correct Font: “Girls are Weird” font
Font size for letters – between 11 & 12 pts
Colour: blue with coloured picture
Graphic: text on a banner below fairy tale figures & fireworks emerging from factory
As per our trademark no:
Incorrect

8. fun-key yoga Correct Font: Bell bottom laser text
Font size for letters – between 11 & 12 pts
Colour: purple and green
Graphic: figures in yoga poses above text
As per our trademark no:
Incorrect

9. Sing and Sign Correct Font: Comic sans text
Font size for letters – between 11 & 12 pts
Colour: Green
Graphic: hands and music notes to the right of the text on music lines
As per our trademark no:
Incorrect

10. fun-key music Correct Font: Bell bottom laser text
Font size for letters – between 11 & 12 pts
Colour: purple
Graphic: microphone with music notes through text
As per our trademark no:
Incorrect

11. Email Signatures You will be issued with an email signature.
If you have difficulty installing this on to your s please call us.

12. Letters and Newsletters
All formal newsletters – quotes, confirmations etc should conform to the following rules
Font: Calibri or Candara
Font size: 11 or 12 pts
Letterhead as supplied from support office
Casual newsletters – for parents and centres
Headings
Selection of the following
- Bubblegum Sans, Kristen ITC , elephant hiccups, Josephin Sans
Papurus for Yoga

13. Typefaces
As with our logo, consistent use of variations of our corporate typefaces reinforces our brand identity. It helps set the tone of any and all communications, and reflects the brand personality. The typefaces we have chosen to represent us, help project a fresh, friendly and genuine persona.
Font for ALL formal communications:
Calibri: A B C D E F G H I J K L M N O PQ R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Candara: A B C D E F G H I J K L M N O PQ R S T U V W X Y Z
Newsletters and informal communications:
Bubblegum Sans: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h I j k l m n o p q r s t u v w x y z
Elephant hiccups: A B C D E F G H I J K L M N O PQ R S T U V W X Y Z
Kristen ITT: A B C D E F G H I J K L M N O PQ R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y
Josephin Sans: A B C D E F G H I J K L M N O PQ R S T U V W X Y Z
Papyrus: A B C D E F G H I J K L M N O PQ R S T U V W X Y Z

14. Support
If you need help in resizing a logo for a particular option please contact support office and we will arrange it for you.

15. Merchandise CDs Banners
Posters (A3, A4 for each program, enrolments, demo, birthday parties, term focus: Auslan, Multicultural Languages, Sol Fa, Spatial Awareness)
Business Cards
DL Flyers (each program, multi program, enrolments, birthday parties)
Corflute Fence Signs
All available on request from the support office.