1. Creativity and Innovation in Quality Management
-Getting Past the Brain Limit
Dev Raheja
Design for Competitiveness, Inc.
11/29/2018

2. Why Best Quality Takes Long Time ?
Because we are check-the-box organizations
And, we use less than 1% brain ! 1
11/29/2018

3. Why Best Quality Usually Costs More ?
Because we use logic and very little intuition
We are stuck in the box
Not allowed to use more than 1% brain !

4. SOLUTION: Think Outside-the-Box
Example :
Continuous Improvement is a stupid idea 2

5. SOLUTION: Think Outside-the-Box
Six Sigma is a stupid idea most of the time

6. How Can we Use More Than 1% Brain ?
Use both sides of the brain 3

7. How Can we Use More Than 1% Brain ?
Da Vinci Technique

8. How Can we Use More Than 1% Brain ?
Michael Jordon Technique

9. How Can We Use More Than 1% Brain ?
Bruce Lee Technique

10. Case Histories in Creativity
United Technologies
Cutler Hammer
Brown Bowery 4

11. Set out-of-the-box goals
Improving Innovation
Set out-of-the-box goals 5

12. Twice the Performance at 500% ROI
Improving Innovation
Example:
Twice the Performance at 500% ROI

13. Case Histories in Innovation
Delco
Cooper Industries

14. No Thinking is the Best Thinking !
My Own Tools
No Thinking is the Best Thinking ! 6

15. No Control is the Best Control
My Own Tools
No Control is the Best Control

16. Recommendation
Train your organization to be knowledge oriented instead of check-the- box oriented
Then move to innovation at no cost 7