1. Psychology/Spinrad Three-Box Model of Memory

3. Organization of long-term memory
By semantic category
By sound of words—evidence from “tip of the tongue states”

5. Contents of long-term memory
Procedural memories—knowing how
Declarative memories—knowing that
Semantic memories—internal representations of the world, independent of context
Episodic memories—representations of personally experienced events

6. Spinrad procedural memory

7. Semantic memory

8. Episodic memory

9. Serial position effect—primacy and recency effects
Provides evidence for the existence of short-term and long-term memories

10. Primacy effect
Tendency to remember items that occur early in a list, due to transfer of items to LTM

11. Recency effect
Tendency to remember items that occur near the end of a list, due to items still in STM at time of recall

13. It’s a competitive world, so when is the best time to present—first, last, or middle?

14. Remember… and beat the competition