1. Business Plan Cover/Title Page Table of contents
Executive Overview/Summary
Business Description
Market Analysis/Strategy
Competitive Analysis
Design and Development Plan
Operations and Management Plan
Financial Factors`

2. Sell the “Sizzle” Executive Overview/Summary (Written Last)
After Cover Sheet/Table of Contents
Your Company (who, what, where, when)
Your management team & their strengths
What your objectives are-why you will be successful
If you need financing, tell why you need it, how much you need and how you intend to repay the debt

3. Business Description Describe the Industry
Company Ownership - Business Structure
Principle(s) and their roles
Company History or Start Up Plan
Demographics of the area
Locations & Facilities
Describe the projected/current location
Short or Long Term Projections/Goals

4. Market Analysis
Trends/Growth – Sustainability Your Segmentation – Be specific Strategy and Implementation Plan Marketing Strategy Pricing Strategy

5. Competitive Analysis
Strengths & Weaknesses of Competitors Know the “Enemy” Methods to Block or Hinder Alliances (Tree, Lighting, Irrigation & not least “Tony”)

6. Design/Development Plan
New Product or Procedure Time schedule Testing

7. Operations & Management
Highlight the Logistics of the Organization Hierarchy – Chain of Command Responsibilities of the Management Team

8. Financial Factors
Do you need financing? How much/What for? Why your or investor’s money (debt/equity) will help make your business profitable How will the funds be repaid? Provide P&L Statement - Cash Flow 5-6 year Balance Sheet, Break-Even Analyses as reqd