1. [Your company] Business Plan [Street Address City, State & Zip Code
Phone Number
Address
Web Address]
Review Business Plan Outline in book.
Add custom animation.

2. Summary
Describe what your product is, what problem or customer need it addresses, and any other basic information about the product.

3. Mission Statement
What is your company’s mission statement? Explains in simple terms your purpose for being. The mission statement helps owners and employees to remain focused on the tasks at hand. You may look at some examples on the internet, but use your own words.

4. Ownership
What is your company’s form of ownership (sole proprietorship, partnership, corporation, etc.)
Why did you select this form of ownership?

5. The Team
Describe the organization and the key management team members. List people like the Manager (probably you), and other key positions by name (names can be made up)
Include previous accomplishments to show that these are people with a record of success and will help you to succeed. Include their number of years of experience in this field.

6. Competition
Who is your competition? Name one or two competitors by name (should be real companies/products)
Explain how your products and services are competitive/unique. Why do you think there is a demand for your particular product/service over your competition?

7. Marketing Plan
Who is your target market? (If you say ‘everyone’, I will fail you for this ENTIRE PROJECT!)
How will you price your products? Will they be on the high side, low side or somewhere in between?
Are you using cost-based pricing or value-based pricing? Why?

8. Marketing Plan, Continued
What advertising medium(s) will you use? Why?
What promotions (coupons, incentives, etc.) will you use? Why are those the ideal way to promote your product? If you are not using promotions, explain why not.

9. 30 Second Commercial Remember the elements of a 30-second commercial:
Hook
Product name and what it is/does
Features and benefits of the product
Call to action

10. Budget Income Amount Sales Other Total Income Expenses Fixed Expenses
Rent/Mortgage
Salaries
Variable Expense
Utilities
Cost of Goods Sold
Total Expenses
Profit

11. Risks
What are the 3 biggest challenges your business will face in its first year? Be very specific and detailed, and explain specifically how you plan to overcome those challenges.

12. PowerPoint Tips Simple background – clean design.
Keep text readable – dark text on light background, or light text on dark background.
No more than 6 points per slide.
No more than 6 to 8 words per line.
Proofread – check spelling.

13. Company Logo
If you want a custom company logo (and I highly recommend it), you can give me a sketch or idea of what you have in mind, and I’ll create it digitally for you.
If you’re not sure what to use for a logo, see me - I have lots of great ideas!

14. Questions?