1. Campaign Strategies

2. Campaign strategies Try to get a one up on other candidate(s)
Make their weaknesses known
Paint them in unfavorable light
Promote your own image

3. Party Platforms Lets people know what your party stands for
Not always the view of the candidate
Sometimes mixed with candidates views

4. Democratic Party Platform
Pro Choice
Marriage equality
Transgender rights
Limits on Gun ownership
Expand Health Care
Expand schools system and college tuition free
$15 Minimum Wage
Paid family leave
Criminal justice reform
guest worker programs
Decrease military budget
Increase Safety Net

5. Republican Party Platform
Pro Life
Marriage between man and a woman
Deny Transgender individuals right to bathroom of identity
No gun control
Repeal Obamacare and institute vouchers
Vouchers for private schools k-12
Free market determines minimum wage
Climate change is just planetary cycle
Tougher on immigration
Expand military budget

6. Platform and campaign Candidates stick to their platform
Only campaign on most popular parts of platform
Try to deter with what is not popular opinion

7. The Mommy, Daddy Problem
Democrats (Mommy)
Republicans (Daddy)
Health
Education
Social Security/ Medicare
Economy
High Tech
Military
Foreign Policy
DOD (department of defense)
Terrorism
Immigration

8. The Mommy, Daddy Problem
Everything that does not fall in either box is trivial
Trivial can land in either parties court depending on public opinion
Ex: energy, privacy, monetary, transportation, housing

9. Typical vs actual on Military
Republicans known for being strong militarily
Democrats known for not wanting to get involved in conflicts
Reality:
Republicans want a big military but don’t want to send it anywhere
Democrats want a very small military but want to send it everywhere

10. What ideals both candidates try to take up
Helping hand to Working class voters
Try to look like helping middle class
Want to create jobs
Will help economy

11. Republicans Claim conservative economically Cut spending, cut taxes
Will bring back “Classic American Values” take us back to “good ol days”
Not taking away freedom
Unburden economy with regulation

12. Democrats Claim to help all people Will tax rich, cut taxes to poor
Will progress us into the future
Equality to all, and help those less fortunate achieve American Dream
Energy Independence
Protect consumers from corporations

13. Republican Coalition
Religious (the more religious the group the more likely to support)
Low educated
Rural poor
Very rich
White men
Gun owners
Elderly

14. Democratic Coalition Young Women Religious Minorities
Racial Minorities
Urban Poor
LGBT+
Union Labor

15. Most sought After Suburban voters Middle Class Americans
White collar and Blue collar white male workers

16. Dems try to portray Reps as:
Only working for rich
Caring about corporations and not people
Subservient to gun lobby
Wanting to take away rights

17. Reps try to portray Dems as
Giving free handout to those who don’t deserve it
Giving amnesty to illegals
Subservient to Unions
Socialists

18. Turnout is Everything
If candidate or party platform don’t excite voters the wont go vote
Does not matter if you win middle groups if your base stays home