1. EE SME DA process
May 2018

2. What happens to in-progress DA’s?
What’s Changing?
DA process still in place for limited SME opportunities
Blanket DA’s will be reviewed
Partner Discount Airtime Credits will be opened up for upgrades to facilitate discount requirements
Gives you the flexibility to control when and where you use the additional investment
What happens to in-progress DA’s?
DA’s approved before 1 May valid for 3 months from date of approval
DA’s where discounts have been approved will be honoured .

3. Bespoke Pricing over 100 connections
New DA Criteria
Request Type
1-50 Connections
51+ Connections
Bespoke Pricing over 100 connections
New
MRC £50 and above
MRC £35 and above
Any
Upgrade
Criteria for DA’s to be used in exceptional circumstances, where Out of Bundle spend is high
Where MRC is the same as revenue per user, even with high spend, there will be no further investment

4. New Airtime Credit Criteria for Acquisition and Upgrade
Description
Discount Account (ex. VAT)
PP Code
£1 Partner
£1.00
YBIDISC1
£2 Partner
£2.00
YBIDISC2
£3 Partner
£3.00
YBIDISC3
£5 Partner
£5.00
YBIDISC5
£10 Partner
£10.00
YBIDISC10 .
The discounts will be available on Small Business Plans that are above
£22 Handset Plans (excluding promotional tariffs)
£18 Business Connect (Account average including bundles)
£15 SIMO (excluding promotional tariffs)
Stacking above £10 maximum ATC is NOT permitted
Failure to comply with Business Rules may result in the suspension of ATC’s

5. Eligibility Criteria for Handset Upgrades
Brand Journey
1-30 days remaining in contract
days remaining in contract
>180 days into contract
Legacy*  EE
Eligible for Upgrade
Remaining term written off
2/3 remaining term rolled over
Not Eligible
Full Buyout Needed
EE EE
Remaining term Rolled over
Note: Connections which have longer than 30+ days remaining on their current contract can only be upgraded by the current channel owner. Roll over of tenure on Handset to SIMO upgrades will not be permitted. Customers on 12 month EE plans are not eligible for early upgrade
*Legacy refers to OUK and/or TMUK only