1. Using Direct Mail

2. What is "direct mail"?
Direct mail is a type of direct marketing and part of social marketing, used to obtain information or a donation from the prospect. 2

3. Why should you use direct mail?
It's cost efficient
Consumers and businesses are receptive to direct mail
It is a powerful revenue-building tool
It works
It can be focused on a target audience
It has predictability and measurability

4. What goes into the direct-mail package?
The Envelope
The Letter
The Reply Device
The Return Envelope
Other Enclosures 4

5. How do you put together a direct-mail package?
Compile or buy a mailing list
Plan the goals and strategy for your direct mail package
Decide on a format
Determine the budget
Create the package
Print it
Mail it
Follow up 5

6. How do you know if the mailing was effective?
Test 6 key things:
Offer
Cost
Package
Copy
Timing
Mailing List
Identify your variables
Track your results 6