1. Business Simulation Seminar
Introduction to the Advanced Marketing Module

2. Advanced Marketing Module
In each round you will now make more refined marketing decisions
Objectives
Erect barriers to entry
Make it difficult for new competitors to achieve compare awareness and accessibility

3. Promotion Decisions Each product will have targeted promotions
Effectiveness varies by segment
High End
See and attend trade shows
Low End
Respond to direct mail and print ads
Should take into account
Market share objectives
Customer demand
Competition

4. Sales Budget
How many outside sales people and manufacturing reps will you have?
Sales person costs $120K
The more sales calls, the more the demand
How many inside sales people?
These work on existing existing customers
Also run the web and customer support
Costs $50K per person
Will need to allocate time by segment
Distributors
Allow customers to see and get your product
Costs $100K per relationship