1. Growing Your Customer Base
with Angela Walters

2. Fail Fast, Fail Cheap

3. Getting Started
Get the word out- tell everyone!

4. Getting Started Get the word out- tell everyone!
Always have an example of your quilting

5. Getting Started Get the word out- tell everyone!
Always have an example of your quilting.
Get around other quilters.

6. Getting Started Get the word out- tell everyone!
Always have an example of your quilting.
Get around other quilters.
Embrace social media as well as local options

7. Getting Started Get the word out- tell everyone!
Always have an example of your quilting.
Get around other quilters.
Embrace social media as well as local options
Realize that it just takes one customer to start your business.

8. Discounts?

9. Discounts
Can be productive if:

10. Discounts
Can be productive if:
It has a specific, limited duration.

11. Discounts Can be productive if: It has a specific, limited duration.
the customer is aware of the pre-discount price.

12. Discounts Can be productive if: It has a specific, limited duration.
the customer is aware of the pre-discount price.
it is not proposed as a “new quilter” discount.

13. Alternate Options
Flash Sale

14. Alternate Options
Flash Sale
Value Added Offer

15. Alternate Options
Flash Sale
Value Added Offer
Multiple Quilt Discount

16. Growing Your Business

17. Develop a Niche

18. Develop Your Niche
Finding what you are “known” for.

19. Develop Your Niche Finding what you are “known” for.
Your niche must meet three criteria: you enjoy it, there is a demand for it, and you can charge accordingly for it.

20. Develop Your Niche Finding what you are “known” for.
Your niche must meet three criteria: you enjoy it, there is a demand for it, and you can charge accordingly for it.
Point to your niche as often as possible.

21. Develop Your Niche Finding what you are “known” for.
Your niche must meet three criteria: you enjoy it, there is a demand for it, and you can charge accordingly for it.
Point to your niche as often as possible.
It should change as your business grows.

22. Word of Mouth Referrals

23. Referrals
Word of mouth is the ultimate advertising!

24. Referrals Word of mouth is the ultimate advertising!
Ask for the referral.

25. I hope you love the quilting so much that you tell all your friends about me.

26. Referrals Word of mouth is the ultimate advertising!
Ask for the referral.
Contemplate whether or not you want to compensate for referrals.

27. Referrals Word of mouth is the ultimate advertising!
Ask for the referral.
Contemplate whether or not you want to compensate for referrals.

28. Presentation Is Key

29. Providing a Great Customer experience
What are you doing to set yourself and apart from other quilters?

30. Providing a Great Customer experience
What are you doing to set yourself and apart from other quilters?
Find little ways to give your customer a great experience.

31. Providing a Great Customer experience
What are you doing to set yourself and apart from other quilters?
Find little ways to give your customer a great experience.
Presentation

32. Providing a Great Customer experience
What are you doing to set yourself and apart from other quilters?
Find little ways to give your customer a great experience.
Presentation
Quilting Execution

33. Providing a Great Customer experience
What are you doing to set yourself and apart from other quilters?
Find little ways to give your customer a great experience.
Presentation
Quilting Execution
Follow up

34. For machine quilting tips and inspiration, visit quiltingismytherapy
For machine quilting tips and inspiration, visit quiltingismytherapy.com