1. PowerPoint PowerTIP Visual Magic
How to create stunning visuals – that sell, motivate and persuade

2. 67% 33% Visuals Persuade Successful meeting using visuals
Visuals help you sell your ideas
Successful meeting using visuals
67%
33%
Successful meeting without visuals
Source: Decker Presentations

3. Visuals Increase Retention
We remember less than 10% of what we hear verbally
Verbal Only Presentation
Verbal Presentation With Visuals
10%
20%
30%
40%
Message Retention in Presentations
Source: Wharton University Study

4. A Visual Is Worth a Thousand Words
Visuals Trigger
- Memories
- Emotions
- Times

5. Start With a Background Template
Templates
- Provide visual unity
- Add pizzazz
- Save time

6. Think KISS (Keep It Short and Simple)
The Three Keys to Success
Product Leadership
Operational Excellence
Customer Intimacy
Impact Test
- Is it simple?
- Is it clear?
- Is it visible?

7. Stick to One Idea Per Visual
The Three Es of Successful Presentations
Clarity Test
- Clear headline
- One point per visual
- Uncluttered
Educate
Entertain
Explain

8. Search For a Single Visual to Sell your Message
Profit Pyramid
Unprofitable
Marginally profitable
Highly profitable
Super profitable 1%
Presentation Theme
Our profits come from a few key clients 4%
15%
80%

9. Sales forecasts gradually improve over next 6 months
Use Visual Metaphors
Sales forecasts gradually improve over next 6 months
10% Increase
MAY
2% Decrease
JANUARY
3% Increase
MARCH

10. Use Animation to Create Movement
The New Breed of Client
More Demanding
But Less Loyal