1. SPECIALTY CHANNELS
BMI – Marketing Mix

2. FUNCTIONS OF RETAILERS
The 5 “RIGHTS”
Having the right merchandise, at the right price, at the right time, at the right place, and in the right quantities.

3. Local Businesses
Think of two businesses in Markdale, Flesherton, Dundalk, etc. where you shop
List 2 products you can purchase at each business
Does each of these stores incorporate the five “rights” of merchandising? Explain.

4. SPECIALTY CHANNELS VENDING MACHINES Operate unattended
Dispense product in exchange for money
Operate 24/7 and require only occasional maintenance and refilling
Examples…

5. SPECIALTY CHANNELS…cont.
INTERNET
A web site used as a “retail outlet”
Customers browse a virtual catalogue and add items to their “shopping cart”
Items are paid for by credit card, PayPal, Debit card, etc. and are shipped from a warehouse immediately
Problems with internet sales???

6. SPECIALTY CHANNELS…cont.
CATALOGUES
Used to increase the size of a retailer’s market
Can be expensive to prepare, produce, and mail
Commonly used by manufacturers, importers, and wholesalers to sell directly to industrial and other customers

7. SPECIALTY CHANNELS…cont.
TELEMARKETING
Used to sell products over the phone
Often used by charities
Often considered annoying by consumers

8. SPECIALTY CHANNELS…cont.
TELEVISION SALES
An effective distribution method for products that are new and require some consumer education
“Infomercials” demonstrate products and provide ordering information
Usually aired during inexpensive time slots