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How eBay partners with brands on IP protection

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Presentation on theme: "How eBay partners with brands on IP protection"— Presentation transcript:

1 How eBay partners with brands on IP protection
Charlotte Paoli, Senior IP Legal Manager

2 VeRO eBay - Confidential

3 Why eBay Cares About IP Infringement

4 Ebay: A GLOBAL MARKETPLACE
It’s all about trust eBay and IP protection

5 eBay is RANKED THE 32th most valuable brand
eBay and IP protection

6 PROTECTING BRAND VALUE
COUNTERFEITS ARE NOT WELCOME ON eBay Counterfeits are Illegal Counterfeits Erode Trust in eBay’s Marketplace Counterfeits Damage eBay’s Brand Counterfeits Cost eBay Money eBay and IP protection eBay - Confidential

7 Lower revenue and higher costs
IMPACT OF COUNTERFEITS ON THE EBAY ECOSYSTEM Buyer Churn Seller Churn Lower buyer trust Negative word of mouth Unfair competition Lower margins Impact for eBay Lower revenue and higher costs eBay and IP protection 6 eBay - Confidential

8 How eBay Fights IP Infringement

9 EBAY MONITORING AND DETECTION STRATEGY
Trust Science Industry Partnerships Community Members Law Enforcement Rights Owners (VeRO) Detection eBay and IP protection eBay - Confidential

10 eBay’s actions to prevent sales of Infringing items
Detection Prevent & Educate Enforcement Policies VeRO & RO Cooperation Remove Listings Industry Partnerships Community Reports Warn/Suspend Users VeRO Participant Page Trust Science Cooperation with L-E eBay and IP protection eBay - Confidential

11 sample policy and user guidelines
eBay and IP protection

12 VERO PARTICIPANT PAGES
eBay and IP protection eBay - Confidential

13 ENFORCEMENT eBay takes appropriate measures after removing reported items Warning Selling Restriction Suspension Personal Information Agreement Enables rights owners to obtain Name address Postal address Suspension for failure to provide accurate user information 17 eBay - Confidential

14 EU MoU Signed May 4, 2011 A European Commission initiative
A cooperative approach Major principles and measures  in order to promote cooperation in the fight against counterfeiting Signed by platforms and brands A collective effort at the European level eBay and IP protection 17

15 the verified rightsowners program (VeRO)
Notifications Review Action Communication Founded 1998 Fast takedowns participants eBay and IP protection

16 HOW CAN THE VeRO PROGRAM SERVE BRANDS
In Scope Trademark Infringement Copyright Infringement Patent Infringement Parallel Import Issues Repeat Offenders Out of Scope Selective Distribution Minimum Advertised Price [MAP] Contractual Issues eBay and IP Protection

17 VERO ONLINE REPORTING TOOL
1. Log in 2. Select infringing listings eBay and IP protection eBay - Confidential


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