1. How eBay partners with brands on IP protection
Charlotte Paoli, Senior IP Legal Manager

2. VeRO
eBay - Confidential

3. Why eBay Cares About IP Infringement

4. Ebay: A GLOBAL MARKETPLACE
It’s all about trust
eBay and IP protection

5. eBay is RANKED THE 32th most valuable brand
eBay and IP protection

6. PROTECTING BRAND VALUE
COUNTERFEITS ARE NOT WELCOME ON eBay
Counterfeits are Illegal
Counterfeits Erode Trust in eBay’s Marketplace
Counterfeits Damage eBay’s Brand
Counterfeits Cost eBay Money
eBay and IP protection
eBay - Confidential

7. Lower revenue and higher costs
IMPACT OF COUNTERFEITS ON THE EBAY ECOSYSTEM
Buyer Churn
Seller Churn
Lower buyer trust
Negative word of mouth
Unfair competition
Lower margins
Impact
for
eBay
Lower revenue and higher costs
eBay and IP protection 6
eBay - Confidential

8. How eBay Fights IP Infringement

9. EBAY MONITORING AND DETECTION STRATEGY
Trust Science
Industry
Partnerships
Community
Members
Law Enforcement
Rights
Owners
(VeRO)
Detection
eBay and IP protection
eBay - Confidential

10. eBay’s actions to prevent sales of Infringing items
Detection
Prevent & Educate
Enforcement
Policies
VeRO & RO Cooperation
Remove Listings
Industry Partnerships
Community Reports
Warn/Suspend Users
VeRO Participant Page
Trust Science
Cooperation with L-E
eBay and IP protection
eBay - Confidential

11. sample policy and user guidelines
eBay and IP protection

12. VERO PARTICIPANT PAGES
eBay and IP protection
eBay - Confidential

13. ENFORCEMENT
eBay takes appropriate measures after removing reported items
Warning
Selling Restriction
Suspension
Personal Information Agreement
Enables rights owners to obtain
Name
address
Postal address
Suspension for failure to provide accurate user information 17
eBay - Confidential

14. EU MoU Signed May 4, 2011 A European Commission initiative
A cooperative approach
Major principles and measures  in order to promote cooperation in the fight against counterfeiting
Signed by platforms and brands
A collective effort at the European level
eBay and IP protection 17

15. the verified rightsowners program (VeRO)
Notifications
Review
Action
Communication
Founded 1998
Fast takedowns
participants
eBay and IP protection

16. HOW CAN THE VeRO PROGRAM SERVE BRANDS
In Scope
Trademark Infringement
Copyright Infringement
Patent Infringement
Parallel Import Issues
Repeat Offenders
Out of Scope
Selective Distribution
Minimum Advertised Price [MAP]
Contractual Issues
eBay and IP Protection

17. VERO ONLINE REPORTING TOOL
1. Log in
2. Select infringing listings
eBay and IP protection
eBay - Confidential