1. Secondary Research Resources and Tools Lisa Guedea Carreño Library Director and Business Liaison Harold and Wilma Good Library February 1, 2010

2. Secondary Research Already exists; research and studies previously conducted

3. Secondary Research Already exists; research and studies previously conducted – trade and professional associations

4. Secondary Research Already exists; research and studies previously conducted – trade and professional associations – government agencies

5. Secondary Research Already exists; research and studies previously conducted – trade and professional associations – government agencies – business groups

6. Secondary Research Business databases – Trade publications (journals, magazines, newspapers) – Industry profiles – Company information

7. Secondary Research Business databases – Trade publications (journals, magazines, newspapers) – Industry profiles – Company information Statistics – Consumer – Industry

8. Library Web Site Subject Guides

10. Database Searching Business Source Premier Trade publications Industry profiles Company profiles

11. Database Searching LexisNexis: General Sources by category Industry groupings LexisNexis: Business Company Dossier Company Profiles

12. Library Web Site Subject Guides

13. Demographics & Statistics Data about people (income, housing, behaviors, etc.) American Community Survey BEAR FACTS Consumer Expenditure Survey Data about business and industry Annual Survey of Manufactures County Business Patterns Economic Fact Sheets Industry Ratios

14. Demographics & Statistics Data about people (income, housing, behaviors, etc.) American Community Survey BEAR FACTS Consumer Expenditure Survey Data about business and industry Annual Survey of Manufactures County Business Patterns Economic Fact Sheets Industry Ratios

15. Demographics & Statistics Useful Finding Tools American Factfinder Ask Dr. Census Census Bureau Economic Programs

16. Marketing Research: Secondary Research

17. Questions? In person: Reference Desk IM: Live Help Telephone E-mail: Ask-a-Librarian