1. Zainul Muchlas, SE, MM STIE - MCE
Business Plans
Zainul Muchlas, SE, MM
STIE - MCE

2. Introduction Focus your thinking Establish realistic strategy
Financing and other support
Reaction by others

3. Definition
Document that can convince the reader that the business can produce enough revenue to make a satisfactory profit and therefore attractive as an investment opportunity

4. Many reasons to build one
BP should sell the writer/reader on the business:
Writer: so that you can go out and do it,
Reader: to invest in it
Confidence of knowing the issues
Improve chances of success

5. Many Purposes in real life
Bank Financing
Strategic alliances
Large contracts
Key employees
Mergers and acquisitions
Mgt team motivation
Ours here : Investment by VC or Angels

6. Principles of BP No right way: plans can differ
Be creative but set a limit
Concise and focused
Captures energy and personality of business leader
Include negatives and issues
Spend some time on it

7. Sections of Business Plan
Cover Page: contact name and info
Table of contents
Executive summary
The company: past, present and future
The market
The Product/service

8. Sections of Business Plan - continued
Sales and Promotion
Financial projections
Profit and loss
Balance sheet
Cash flow

9. Other sections: technology based
Management team: people who fund other people value management skills above “ideas”
Risk factors: shows that you know what could go wrong and plan to avert it
Marketing plan: if this is “innovative” how are you going to get people to use it

10. Packaging the Plan It is a ”living” document
No right/wrong way: the need of reader is essential
What are the challenges/ questions that can be raised by reader: answer these.

11. Packaging the Plan Include supporting materials
Don’t make unsupported statements
Designate an outside reviewer/ reader that can critique plan

12. Sites with sample plans