1. Alan Brinkley, American History 14/e
Chapter 28:
The Affluent Society

2. Highlights “The Economic Miracle”
The Explosion of Science and Technology
People of Plenty
The “Other America”
The Rise of the Civil Rights Movement
Eisenhower Republicanism
Eisenhower, Dulles, and the Cold War
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3. “The Economic Miracle”
Sources of Economic Growth
Government Spending
Suburban Growth
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4. “The Economic Miracle”
The American Birth Rate,
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5. “The Economic Miracle”
The Rise of the Modern West
Favorable Climate
The New Economics
Keynesian Economics
Ending Poverty through Economic Growth
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6. “The Economic Miracle”
Capital and Labor
Corporate Consolidation
The “Postwar Contract”
AFL-CIO
Limited Gains for Unorganized Workers
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7. “The Economic Miracle”
Workers Represented by Unions,
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8. The Explosion of Science and Technology
Medical Breakthroughs
Antibiotics
Penicillin
Salk Vaccine
The polio virus (Reprinted from Schaffer et al, Proceedings of the National Academy of Science, 41:1020, 1955.)
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9. The Explosion of Science and Technology
Pesticides
DDT
Handling pesticide (Photo by Tim McCabe, courtesy of USDA Natural Resources Conservation Service)
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10. The Explosion of Science and Technology
Postwar Electronic Research
Invention of Television
Postwar Computer Technology
UNIVAC
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11. The Explosion of Science and Technology
Bombs, Rockets, and Missiles
The Hydrogen Bomb
H-bomb explosion (StockTrek/Getty Images)
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12. The Explosion of Science and Technology
The Space Program
The Shock of Sputnik
The Apollo Program
Buzz Aldrin, August (NASA)
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13. People of Plenty The Consumer Culture Consumer Crazes
Electric Institute of Washington: dishwasher (Library of Congress)
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14. People of Plenty The Landscape and the Automobile The Suburban Nation
Interstate Highways
Fast Food
The Suburban Nation
“Levittown”
Freeway interchange (PhotoLink/Getty Images)
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15. People of Plenty The Suburban Family
“Prevailing Gender Roles Reinforced”
Dr. Benjamin Spock
Woman cooking in kitchen (Index Stock/Getty Images)
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16. People of Plenty The Birth of Television
Social Consequences of Television
Television’s Homogenizing Message
The cast of Leave it to Beaver (Library of Congress)
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17. People of Plenty Travel, Outdoor Recreation, and Environmentalism
Echo Park
Sierra Club Reborn
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18. Chicago’s Annexations and the Suburban Noose
People of Plenty
Chicago’s Annexations and the Suburban Noose
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19. People of Plenty Organized Society and Its Detractors
Growth of Specialized Education
Rifles at Georgetown Preparatory School (Library of Congress)
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20. People of Plenty The Beats and the Restless Culture of Youth
The Beat Generation’s Critiques
Rock ’n’ Roll
Elvis Presley
Rock ’n’ Roll’s Black Roots
“Payola” Scandals
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21. The “Other America” On the Margins of the Affluent Society
Persistent Poverty
Rural Poverty
Declining Agricultural Prices
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22. The “Other America” The Inner Cities Black Urban Migration
“Urban Renewal”
George E. C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, (Library of Congress)
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23. African American Migration, 1950-1980
The “Other America”
African American Migration,
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24. The Rise of the Civil Rights Movement
The Brown Decision and “Massive Resistance”
Brown v. Board of Education
“Separate but Equal” Doctrine Overturned
“Massive Resistance”
Little Rock
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25. The Rise of the Civil Rights Movement
The Expanding Movement
Montgomery Bus Boycott
Martin Luther King’s Strategy
“5,000 at Meeting Outline Boycott: Bullet Clips Bus.” Montgomery, Alabama, bus boycott. Montgomery Advertiser, December 6, (Library of Congress)
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26. The Rise of the Civil Rights Movement
Causes of the Civil Rights Movement
Legacy of World War II
Urban Black Middle Class
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27. Eisenhower Republicanism
“What Was Good for…General Motors”
Business Leaders’ New Outlook
Survival of the Welfare State
Federal Highway Act of 1956
The Decline of McCarthyism
Army-McCarthy Hearings
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28. Eisenhower, Dulles, and the Cold War
Dulles and “Massive Retaliation”
Economic Benefits of “Massive Retaliation”
France, America, and Vietnam
Dien Bien Phu
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29. Eisenhower, Dulles, and the Cold War
Cold War Crises
Recognizing Israel
Suez Crisis
Fidel Castro
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30. Eisenhower, Dulles, and the Cold War
Europe and the Soviet Union
Hungarian Revolution of 1956
The U-2 Crisis
Eisenhower’s Restraint
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