1. America’s Energy Link Intro self
Here representing the INGAA Foundation to share its advocacy program - America’s Energy Link - with you.
Many of you are members of INGAA and the Foundation but may not be familiar with this program.

2. What is America’s Energy Link?
A campaign launched October 2015 focused on educating the public on the economic, environmental and other benefits of natural gas and natural gas pipelines.
The goal is to educate and mobilize the most pipeline advocates as quickly and cost-effectively as possible. To do this, we’ve continually engaged around four concepts:
Focus – pick a goal for making an impact - we’ve focused primarily on providing tools to influencers and existing advocates - those who are most impacted by the success of a strong and healthy pipeline and natural gas industry - and encouraging them to share.
Grab Attention – stick out in all the noise; make the messages interesting, timely and ‘snackable’ (not too much info at one time)
Educate and Engage – teach people something they don’t know and connect with them by helping them see themselves in the message or graphic
Drive Action – empower and enable advocates to increase growth of the audience (make it easy for them to spread the word through simple graphics and text that can be copied and pasted)

3. Objectives
Equip member companies with tools and resources to address issues and challenges in key regions
Develop targeted and unified messaging for the industry on the benefits of natural gas and the important role of natural gas pipelines
Position INGAA as a thought leader and subject matter resource in the natural gas and natural gas pipelines national conversation
Prime key stakeholders to contribute to the conversation and act in support of natural gas pipeline development
Provide monthly tools and other resources to member companies for their use either locally or nationally.
At the same time, INGAA Foundation promotes the content directly.
Some of our content is
high level and general like the message last week on how chefs prefer natural gas for its ability to better control temperature and its cost effectiveness;
some is very targeted and policy oriented like the post earlier last month about the Russian propaganda group that posted more than 9,000 times on energy policy. (post from Don Santa - goes toward thought leader status)
all toward goal of encouraging stakeholders and influencers to be knowledgeable and armed with facts so they can contribute to the conversation and, either on their own free will in contacting a decision maker or if we call upon them to do so, act in support

4. Resources Social Media Graphics & Videos Website & Emails
Fact Sheets & Materials
Every month, we provide four separate social media graphic campaigns - with easy to use copy-and-paste graphics and text for Linked In, Twitter and Facebook. And we do 1-2 videos each year - and cut them up for social use.
On the website, we post all of these items and have a blog
And we develop fact sheets, one-pagers and other resources for use as needed.
All made available to members through s and of course available on the website.

5. Results: January 2017 to Present
Grew audience:
45% increase in LinkedIn followers
20% increase in Facebook likes
15% increase in Twitter followers
Increased total website page views by 148%
Published 21 blog posts
Developed and distributed 46 social graphics
Acquired 2,075 subscribers / sent 23 newsletters
Produced a new video — Renewables & Natural Gas: Working Together — and four 15-second clips to promote on social media
As you can see, some pretty great results in 2017
[[ Re page views - total was 23,474 - about 2,000 a month - 148% increase over 2016 views ]]

6. 2018 Goals Increase digital audience growth by 30 percent
Increase sign-ups by 25 percent
Increase blog activity (35-40)
Attend / participate in 12 community / industry events to promote America’s Energy Link
Working through these; a little slow going so far on the first two points; have done 7 blogs with three more in the pipeline. This is our first industry event this year so thank you for listening and spreading the word.

7. Renewables + NatGas Video
Natural gas as a complement to renewable energy sources is one of the top messages that resonates with all America’s Energy Link audiences.
Our latest video:
Published on social in January
have been promoting it through all social channels
Will be pushing out shorter 15-second clips in the coming months
We’ve had almost 7,000 views on the full-length video on FB
and already more than 40,000 views on the clips via FB advertising
Image links to YouTube as well – This is one of the 15 second clips.

8. What’s Next? Promoting new videos with social advertising
Social media content focused on the environmental benefits of natural gas and natural gas pipelines (Q2)
Using advertising and specific targeting to increase sign ups, growing our supporter base
April - gardening, ROW restoration, safe digging month
May - renewables and natural gas
June - air emissions, nat gas displacing coal

9. What You Can Do
Share content from INGAA social channels and America’s Energy Link website (LinkedIn, Twitter, Facebook)
Download and use materials from our Resource Center
Sign up to receive The Link and Pipeline Pulse and forward to others
Promoting the honorable work of our industry takes all of us working together, using similar messages, spreading the word to our individual stakeholders and people in our personal circles. I encourage you to sign up to get these materials and use them, if you’re not already. Our opposition is strong, they are vocal, they are coordinated, and they are listened to. We must be all those things too. America’s Energy Link is an effort to provide coordinated messaging and be vocal about the benefits of what we do. I encourage you to add your voice to the conversation.

10. Questions / CoMMENTS?
We have a table out in the hall if you’d like to discuss anything further or get more information.
Thank you.