1. Marketing Within Your Local Community
FAFSA DAY
Marketing Within Your Local Community

2. Who Can Help You Get The Word Out?
High School Guidance Staff
High School Teachers and/or Administrators
High School Students
Parent / Teacher Organizations
College Admissions Staff
College Faculty and Administrators
Community-Based Organizations
Religious Organizations
Local Businesses
Local Newspapers
Radio Stations
Television Stations
Social Media
And More…

3. Reminder: Site Coordinator Resource Page https://www. masfaa
Bookmark this page!
It is not listed on the website. We reserved this page as a helpful resource for our Site Coordinators!
CATEGORIES
Marketing Materials
Press Releases
Site Coordinator Planning Resources
Day of Event
FAFSA Day Presentation

4. Bookmark this page as well for counseling students!
Highlight: Student & Parent Resources Page
CATEGORIES
Official Links
Overview & FAQs
How-to Guides
Errors to Avoid
Lingo & Glossaries
Admissions & College Search
Scholarship Search
Military
Homeless & Foster Youth
Career Exploration
In-Person Resources
HELPFUL TIP
Bookmark this page as well for counseling students!

5. Brochures

6. Flyer & Poster

7. Save the Date Cards

8. Web Banner

9. I Completed My FAFSA Sticker

10. Social Media Facebook www.facebook.com/fafsadayma Twitter

11. Social Media Best Practices
Facebook
Use conversational tone
Invite readers to take action!
Share pictures and videos
Invite responses and likes
Vary your post types
Keep posts short
Twitter
Create Tweets that resonate
Keep Tweets short and sweet
Make it real-time
Tweet as often as possible
Try Tweeting at different times of day
and #mention
TIP
Try using HootSuite to help you manage your social media posts!

12. Online
TIP
Reach out to your school’s IT team or Webmaster to see if they can include a FAFSA Day banner on the homepage!

13. Other Great Options Announcement in E-Newsletter
Letter to Area Schools
All-Call to Families
Radio Spots
Make it easy: Use the
online resource docs!
Remember:

14. NEW Registration Process!
Now with auto-generated s (Hooray!)
Want custom text and attachments? us!
Site Coordinators will be CC’ed to confirmations
Rosters will be ed weekly
Remember: Send a reminder to your Student and Volunteer Registrants 1-2 weeks prior to event!

15. Sample Student Registration Email

16. Sample Volunteer Registration Email

17. FAFSA Day Massachusetts Chairs
Amy Staffier
Jennifer Bento-Pinyoun
Jan Combs

18. YOU CAN GET THE WORD OUT!
Questions?
Thank You!