1. MOTIVATIONS PERSONALITY TRAITS GOALS FRUSTRATIONS Shawn Stickman 30
Achievement
Power
Incentive
Fear
Growth
Social
Outgoing
Kind
Service Oriented
Fun Loving
GOALS
FRUSTRATIONS
Stay safe so he can be able to spend time with his family outside of work.
Lead by example at work by demonstrating safe behavior.
Avoid injuries and safety violations.
Safety Regulations are confusing
Doesn’t have time to worry about safety all the time.
Gets in trouble easily for not knowing safety regs that he was never clearly taught.
Name:
Shawn Stickman
Age: 30
Occupation:
Warehouse Worker
BIO
Anatomy of a persona- walkthrough
Link everything back to empathy
Link for WS in Panel
Mid Career warehouse worker.
Participated in hours of safety training throughout career.
Finds it uninteresting and doesn’t really pay attention.
Expected to understand safety regs, but consistently forgets to be mindful.
Looked to by other inexperienced coworkers for guidance.
“I get that safety is important, but it’s regulations are so complicated and I just want to get my job done right and go home.”