Presentation is loading. Please wait.

Presentation is loading. Please wait.

MARKETING - KEY STRATEGIC ISSUES

Published byMelinda Walsh Modified over 6 years ago

Similar presentations

Presentation on theme: "MARKETING - KEY STRATEGIC ISSUES"— Presentation transcript:

1 MARKETING - KEY STRATEGIC ISSUES
• Who (which customer segments) should we serve? • What differentiates us from our competitors in meeting the needs of our target customer segments? • When and where should we introduce new products or services or enter new market segments? When should we cut back our products and services or withdraw from a market segment?

2 • Why are we pursuing a particular marketing strategy
• Why are we pursuing a particular marketing strategy? What is our strategic vision for our marketing efforts, and what are the values we hold sacred in carrying out this vision? • How will our competitors react to our marketing strategy decisions? How should we anticipate and/or respond to theirs?

Download ppt "MARKETING - KEY STRATEGIC ISSUES"

Similar presentations

Market Segmentation and Market Targeting Introduction.

Market Segmentation and Market Targeting Introduction.
CHAPTER 2 – STRATEGY PLANNING

CHAPTER 2 – STRATEGY PLANNING
Strategic Management. 2 The Dynamics of Strategic Planning Strategy  large-scale action plan that sets the direction for an organization Strategic management.

Strategic Management. 2 The Dynamics of Strategic Planning Strategy  large-scale action plan that sets the direction for an organization Strategic management.
Strategy and definition exercises February 5, 2009.

Strategy and definition exercises February 5, 2009.
1 Pertemuan Kesepuluh Industry and Competition Analysis.

1 Pertemuan Kesepuluh Industry and Competition Analysis.
Strategic Planning Strategic planning is the managerial decision process that matches the organization’s resources and capabilities to its market opportunities.

Strategic Planning Strategic planning is the managerial decision process that matches the organization’s resources and capabilities to its market opportunities.
Competitive Strategies. -Market Expansion -Increasing Market Share ( competitors confrontation ) -Mergers and Acquisitions.

Competitive Strategies. -Market Expansion -Increasing Market Share ( competitors confrontation ) -Mergers and Acquisitions.
MARKETING Strategies MARKETING Process.

MARKETING Strategies MARKETING Process.
Mike’s Pretty Good Business Planning & Strategy Gizmo The O’Connor Company of St. Paul 2168 W. Hoyt Ave. St. Paul, MN 55108 651-647-6109

Mike’s Pretty Good Business Planning & Strategy Gizmo The O’Connor Company of St. Paul 2168 W. Hoyt Ave. St. Paul, MN
The Marketing Plan 4/19/2017.

The Marketing Plan 4/19/2017.
Strategic Marketing. Strategic Marketing Defined Marketing strategy is an endeavor by a corporation to differentiate itself positively from its competitors,

Strategic Marketing. Strategic Marketing Defined Marketing strategy is an endeavor by a corporation to differentiate itself positively from its competitors,
Principles and Practice of Marketing

Principles and Practice of Marketing
Co-ordinated by aparsen.eu #APARSEN Co-funded by the European Union under FP7-ICT-2009-6 Value proposition: Key for DP Sustainability Ruben RIESTRA APARSEN.

Co-ordinated by aparsen.eu #APARSEN Co-funded by the European Union under FP7-ICT Value proposition: Key for DP Sustainability Ruben RIESTRA APARSEN.
© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 17 Generic Strategies— Advantage and Scope.

© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 17 Generic Strategies— Advantage and Scope.
[INSERT NAME] KEY ACCOUNT PROFILE [INSERT PERIOD].

[INSERT NAME] KEY ACCOUNT PROFILE [INSERT PERIOD].
Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program.

Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program.
CHAPTER 2 OPERATIONS STRATEGY. Corporate strategy : goals core competencies environment responses new products/services global strategies Functional-area.

CHAPTER 2 OPERATIONS STRATEGY. Corporate strategy : goals core competencies environment responses new products/services global strategies Functional-area.
Strategy Formulation: Situation Analysis and Business Strategy

Strategy Formulation: Situation Analysis and Business Strategy
1 Pertemuan Keduapuluhtiga Marketing Strategies for Mature and Declining Markets.

1 Pertemuan Keduapuluhtiga Marketing Strategies for Mature and Declining Markets.
Chapter 2 The Role of IMC in the Marketing Process – Segmentation, Target Marketing, and Positioning.

Chapter 2 The Role of IMC in the Marketing Process – Segmentation, Target Marketing, and Positioning.

Similar presentations

Ads by Google