1. Unit 3: Retail Research What do you buy?
Objective:
Investigate teenagers as consumers
Outcomes:
Identify teenage consumer trends and what influences the purchases that teenages make.
Begin to sequence an investigation.
Create a questionnaire to investigate the key question

2. Who do these adverts appeal to and why?
Write down the words that come into your head.
Clearasil lipstick
Nike

3. Why teenagers are important consumers...
Own income, pocket money, odd jobs
Spend family money, influence adult consumer choices
Switch brands (less brand loyal)
Establish new fashion trends and create future markets

4. What determines where you shop and what you buy?
Look at the following photos

5. Seville

6. Shopping Mall

7. Markets

8. If there are two shopping centres the same distance away…Which do we choose?
Baby changing
Pedestrianised
Public Transport
Ramps
Toilets
Car parking
Variety of shops
Cafes
lighting
Street plan
Clean air
Clean
Trees
Bins
Security

9. Do girls spend their differently to boys?

11. Create a questionnaire and gather data from 10 peers
Open questions
Give people options
Making it quick
Give it a title (introduce the questionnaire)
Gather back ground data (age, gender)
How might you use the answers