1. Monday, April 16th This will begin as bell work, but we will continue this as notes.
Author’s Bias- an inability or unwillingness of an author to look at all sides of an issue
Propaganda- attempts to influence ideas or opinions dishonestly using faulty reasoning or other persuasive appeals
Persuasive Appeals- methods used to convince people to agree with a position
Pathos: Appeal to emotions- drawing on emotional responses from people: fear, anger, happiness to move people to do something

2. Persuasive Appeals cont’d
5. Ethos: Appeal to ethics- making readers trust the writer and believe that his/her position is the “right thing to do.” May include references to community, family, home, parenthood, religious or spiritual beliefs, character, responsibility, public service, or people who the audience looks up to; this also includes proving oneself as a credible person

3. Persuasive Appeals
6. Logos: Appeal to reason- appeals to the head rather than the heart with the use of logic, facts, or other types of hard evidence
7. Kairos: Urgency- appeal stating that if you do not act now, it will be too late.

4. Tuesday, April 17th
1. Write down what type of PROPAGANDA is being used.
2 Explain how the commercial used that type of propaganda.
[Next Slide]

5. Thursday, April 19th Propaganda
8. Repetition- repeating an idea or a phrase over and over so that it sticks in the viewer’s head 9. Exaggeration- overstating a point

6. Wednesday, April 18 th 1. What persuasive appeal does this ad use?
2. How?

7. Legitimate Persuasion or Propaganda? (depends on the logic)
10. Testimonial- A famous or important person says that he/she uses a particular product, so the viewers and listeners should, too- regardless of whether the product is good.
11. Bandwagon- talking about how many other people use a product or act a certain way, making the viewer want to be part of the “in crowd” (can either be legitimate persuasion or propaganda depending on the logic)

8. Propaganda: Faulty Reasoning
12. Faulty Reasoning- flawed thinking or thinking that has errors in it that lead to incorrect conclusions
13. Either/Or Fallacy- saying there are only two choices when there are actually more
14. Faulty Cause and Effect- believing that because one event came before another, the first event caused the second event to happen

9. Propaganda: Faulty Reasoning
15. Transfer- connecting products to ideas that make the audience feel good but that don’t necessarily have much to do with the product.

10. Friday, April 20th
Write out the statements and then label them with the persuasive appeal:
1. "If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation.“
2. "Don’t be the last person at school to have a Sabercat t-shirt– you don’t want to be the laughing stock of your class!“
{Next Slide examples}

11. Word Choice can impact the message Some definitions
Denotation- the literal or dictionary meaning of a word
Connotation- thoughts, feelings, and mental pictures that a word brings to mind
(positive/negative)
Slang- highly informal language that is not considered standard usage