1. Americas Town Hall Jeff Henry SVP&GM Americas 11/29/2018
January 25, 2010
Jeff Henry
SVP&GM Americas
© 2010 Hitachi Data Systems

2. Agenda What we are doing right Q3 Revenue & Profit Highlights
New Accounts
Competitive Review
Race to Barcelona
Q4 Forecast
State Farm File Win
Competing Against XIV and VMax
Next steps to guarantee success
Priorities

3. What we are doing right Fantastic new account activity
Increasing market share!
We are showing up
Balanced contribution across regions and districts
Revenue growth outside of Sun decline
Indirect revenue growth
GSS YoY growth and strategy
CSS quarter and year-to-date growth
CSS customer satisfaction remains high
Modular sales growth
Software sales growth
File and Content sales growth and pipeline
Operating Profit growth
Great team effort of saving $10 million in 2009 and keeping jobs
Fantastic new hires
Increasing aggressiveness in the marketplace
Productivity growth per headcount in revenue and profit
Leveraging Hitachi family companies
Company $100,000 donation to the Haiti relief effort
FY10 - Planning and investing for growth

4. Q3 Revenue Highlights Totals Growth All Time Record! All Time Record!
Q3 FY09
305,290
314,607
281,195
94,464
13,278
72,988
60,257
47,159
6,702
Q3 FY08
 306,880
307,180
266,613
65,295
11,376
64,719
38,871
46,432
1,514
Total Revenue
Booked Revenue
Core Revenue
Indirect Revenue
GSS Revenue
CSS Revenue
AMS Revenue
Software Revenue
File Services Revenue
Totals
Growth 0% 2% 5%
45%
17%
13%
55%
343%
All Time Record!
All Time Record!
All Time Record!
All Time Record!
All Time Record!
Americas teams selling full breadth of product lines to offset impact of enterprise product life cycle
All Time Record!
All Time Record!
*$ 000s 
Achieved 92% of AOP

5. Q3 Profit Highlights All Time Record! All Time Record! Q3 FY09 56,380
2,676
1,548
26.1%
42,609
Q3 FY08
 49,085
1,163
372
25.7%
45,150
Growth
15%
130%
316% 2%
-6%
Total Operating Profit
Latin America Profit
GSS Profit
Gross Margin
Sales Spend
All Time Record!
First quarter over $50.
First quarter over $50. Record Profits!
All Time Record!
Best quarter ever!
Change in strategy lead to significant profit increase
*$ 000s 

6. New Accounts Revenue generated from 415 New or dormant accounts YTD.
Many new customers
included in our Q4 forecast

7. Competitive Review Q1 Q2 Q3 Q4 Storage -20% -20% -13% 1% Americas -7%
-9%
-5%
-3% Q1 Q2 Q3 Q4
Storage
-13%
-14%
-7%
-1%
Americas
-12%
-11%
-5% 0% Q1 Q2 Q3 Q4
Storage
-7%
-22%
-21%
-20% Q4 Q1 Q2 Q3
Americas
12%
-4% 2% 0%

8. Race to Barcelona

9. Q4 Forecast Forecasting AOP achievement
Total Revenue
Total Operating Profit
Gross Margin
Sales Spend
Q4 FY09
294, 657
44, 559
25.6%
47, 961
Q4 AOP
292, 867
47, 078
27.8%
46, 348
Q3 FY08
293, 474
42, 363
25.4%
47, 639
% of AOP
101%
95%
92%
103%
Growth 0% 5% 1%
Forecasting AOP achievement
Projecting profit growth despite margin pressures and spend normalization

10. Next steps to guarantee our success
Adding resources over next 12 months
Sales, CSS, GSS, Infrastructure, ASR
Streamlining processes and approvals
Continued investment in internal systems and tools.
Developing enhanced SI strategy for targeted solutions
and vertical markets
Developing Business Development Manager positions for improved marketing tools and communication throughout Geography.
Future Alliance and product announcements
Celebrate Hitachi 100th Anniversary
FY10 Sales Kickoff

11. Q4 priorities Finish Strong Continue to pressure competitors
Become part of every company’s strategy in 2010
Be proud of your accomplishments and proud of your company

12. 11/29/2018