1. Web 2.0 and Social Web Challenges
Web 2.0 and Social Web Challenges
Ann Chapman
UKOLN
University of Bath
Bath, UK
About this Talk
This talk will focus on problems you may encounter and how you may be able to overcome them.
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UKOLN is supported by:
This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

2. Locked Door or Country Stile?
Lack of Resources
Technical Issues
Legal issues
Understanding

3. Lack of Money Web 2.0 Generally free to use
Sometimes extra level means fees
LibraryThing – 200 items free, over that small fee
Doesn’t require extra equipment
Opportunity for low cost staff development
Not completely cost free
Staff time to set up
Staff time to run

4. Lack of Time Plan ahead Blogs Use one service to update another
Guest posts (remember contact time)
Staff or service features
Use one service to update another
Either put Twitter feed on Facebook page
Or send Facebook updates to Twitter
NB – don’t do both the above
Keep things simple

5. Lack of Skills Treat as opportunity for staff development
Use an existing 23 Things resource? Don’t forget how quickly the Web changes
Develop your own?
Listen to podcasts
Build on skills learnt
Use wiki for staff manual
Use blog for project team communication
Make podcasts (e.g. oral history talks)

6. Council Firewall The reality Useful Webs services do get blocked
There is dodgy/illegal/dangerous material on the Web
It may be simple to have a blanket ban
The good news – councils are re-thinking policy
Suggested approaches
We can accept certain levels of risk
More sophisticated responses are needed
We should share the approaches we’ve taken

7. Sustainability Concerns
What happens if Web services:
Are unreliable
Change their terms & conditions (e.g. Ning was free then started charging in 2010)
Become bankrupt
Things to remember
Services may be unreliable (e.g. Twitter)
Market pressure can change things (e.g. Friends Reunited became free)
Banks can go bankrupt too – but we still use them
Need for risk assessment and risk management

8. Interoperability Concerns
What happens if Social Web services host your data and:
You can’t get the data back out?
You only get unstructured or poor quality data back out?
You can’t get the comments, annotations, tags out?
There’s a need to:
Ensure data export capabilities or
Upload data from an alternative managed source
Understand limitations of data export / import and make plans around limitations

9. Accessibility Concerns
Social Web services:
Inaccessible to people with disabilities? People with disabilities and disability activists are using social web services
Break accessibility guidelines (WCAG)? They are guidelines
Leave us liable to be taken to court? DDA: Institutions must take ‘reasonable measures’ to ensure people with disabilities are not discriminated against. Is it discriminatory to fail to provide access to services?

10. Privacy Concerns Think about What needs to be private
How to keep things private
Use settings provided
Facebook
Read the Help pages
Learn how to manage privacy settings
Choose what you want to share

11. Legal Concerns
Factors to bear in mind:
Commercial use: a rights owner who later becomes aware of the use of their work may be more likely to pursue an action for infringement of copyright than if the work is being purely used for educational purposes.
Particularly sensitive subject areas: music, geographic data, literary works by eminent authors and artistic works including photographs and drawings.
Is there any track record of the contributor ignoring legal niceties in the past?
Is there any track record of a particular third party having complained before?

12. Copyright Concerns R = A x B x C x D where R is the financial risk;
A is the chances that what has been done is infringement;
B is the chances that the copyright owner becomes aware of such infringement;
C is the chances that having become aware, the owner sues;
D is the financial cost (damages, legal fees, opportunity costs in defending the action, plus loss of reputation) for such a legal action.
Prof Charles Oppenheim, Emeritus Professor of Information Science, Loughborough University

13. Reducing the Legal Risks
Approaches
Have clear and robust notice and take down policies
Have procedures with a clear address given for complaints
Example
JORUM

14. Develop a Business Case
Some tips
Use a template (West Dumbartonshire)
Be clear about what you hope to achieve
Background is very important
Contextualise
Beef up the business need
Find great examples
Aim high – if you don’t ask, you don’t get!
Use a social media strategy framework

16. Risks & Opportunities Framework
Be specific and document
Details of specific planned use
Perceived benefits
Perceived risks
Missed opportunities if fail to use social web
Costs and other resource implications
Approaches to minimise risks
Provide evidence for assertions

17. Think about a Policy
Mosman Council (Australia) provides a good example of a lightweight policy

18. Risk Management What to do: Establish Agreements
Use well-established services (e.g. Twitter, Facebook, Wordpress)
Notifications: warnings that services could be lost
User engagement in evaluation
Provision of alternative services
Use in non-critical areas (not for bookings)
Measure – usage stats

19. Watch, Evaluate and Act Only has 4 members And no discussions
IAVE (International Association of Volunteer Effort) was “founded in 1970 by people who saw volunteering as a means to make connections across cultures”
Only has 4 members
And no discussions
Worth continuing?

20. Be Well Informed
UKOLN provide briefing papers on Web 2.0 of specific relevance to the Cultural Heritage sector
Many are introductory – may be useful to pass on to your management team
Some are on addressing barriers
Cultural heritage covers areas of concern
Stay well informed!
UKOLN briefing papers available with Creative Commons licence (over 80 docs published)

21. More from UKOLN
Brian Kelly has posted a number of podcasts on Web 2.0 topics on YouTube
On YouTube search for ‘brian kelly ukoln’

22. Questions Any questions? Name: Ann Chapman
Address: UKOLN, University of Bath, BATH, UK
Web site:
Blog: