1. The Future of Destination Management
What’s next in
Destination marketing

2. Destination Advocacy Stop whining Publicize your contents
Involve all stakeholders
Help sell the destination
Be a brand ambassador for the destination
Leverage the growth of digital contents

3. Convergence of Media
Media by ownership
- Paid media
- Owned media
- Eamed media
- Shared media
Major brand contact point
- Public relations
- Events and
sponsorship
- Social media and
interactive
- Mass media
advertising

4. DMO Roles
Lead
Inspire
Coordinate
Collaborate
Activate
Amplify

5. Activities in Destination Marketing
Inspire them to dream
Motivate them to search
Give them confidence
Amaze them with impressive
and unique experiences
Reward them with values

6. How to inspire Visual identity Stories and legends Buzzes
Viral contents
Influencers
Attractions
Culture and heritage
How to inspire

7. Challenges Inconsistent funding Volatile markets Smart consumers
Unplanned communications
Losses of uniqueness
Lack of integration

8. Dynamic DMO Enable Attract Create Develop Enhance Sustain Focus
Connect
Advise
Manage
Organize
Lead
Market
Earn