1. Stop Guessing and Start Growing: Identifying and Overcoming Attendance Barriers Barbara A. Myers, CAE, COO, IMN Solutions
LEVERAGE
THE POWER OF THE NETWORK.
IMEX Frankfurt 2016
April 21, 2016

3. Session Overview and Takeaways
Non-attendee surveys
Common attendance barriers
Attendance barrier solutions

4. Non-attendee Surveys
Benefits
Audience
Questions
Timing
Incentives

5. Common Attendance Barriers
“Too expensive!”
“No time!”
“No NEW products!”

6. More excuses... Someone else from my organization attends Location
Not enough exhibiting companies
Too many shows to attend
Last year was a waste of time
Location
Timing
Unaware
Content
Duration

7. What are some of your primary attendance barriers?

8. Attendance Barrier Solutions
Justification Tool-kits
Scholarship programs
Fundraising Promotions
Virtual Components
New product showcase
Family-friendly conference
Condensed format
Customization
And many more…

9. Implementation and Evaluation
One step at a time
Over-communicate
Evaluate

10. Questions? Barbara A. Myers, CAE COO IMN Solutions