1. Promotion of European agriculture, a new approach Panel discussion 29.11.2011 Warsaw, Poland Priorities expressed by AREPO in the Green Paper consultation on the Promotion of Agricultural Products

2. Presentation of the AREPO from 2004 31 members regions from 7 EU countries More than 40 % of the EU GIs 2 colleges : regions et producers Présidency : Emilia-Romagna IT Présidency of the professional college : Midi- Pyrénées FR Technical committee : Andalousia SP In Poland, Malopolska is member of our network 29.11.2011 Warsaw, Poland

3. Need to support the promotion of quality schemes (For the record: PGI, PDO, TSG, Organic Farming, national systems, Integrated Production, Mountain) The constraints of specifications and certification are additional costs for producers But there are benefits to civil society: public goods (landscape, biodiversity, maintaining activities in rural areas, including in difficult areas such as mountains, dry Mediterranean areas...) And benefits for consumers: guarantees on production methods, origin of raw materials, certification 29.11.2011 Warsaw, Poland

4. Recognize and develop the role of regions – Regions are responsible for rural development, economic development, land use planning – Regions conduct collective operations needed especially for smaller operators or sectors – Regions are involved in proximity to people and economic actors: support for local projects, able to meet the expectations of civil society for local products 29.11.2011 Warsaw, Poland

5. What should be the target of the promotion of quality products – Consumers to improve knowledge on logos and what they mean – Young people to reach families and to build on the future – Chain of production and consumption to participate in the vertical organization: production - processing – distribution – Food service (HO-RE-CA) 29.11.2011 Warsaw, Poland

6. The proposed solutions – Promote collective operations with the support of regions: collective marks, product and / or territories associations on internal and external markets – Really take into account the quality products in the CAP: For Producers: Aid for certification, bonus in the decoupled direct payment, For producer groups: aid for certification, feasibility studies, market research, development and innovation in products and distribution For emerging projects: aid from the interim procedure (is to tell the stage of recognition by the Member States) 29.11.2011 Warsaw, Poland

7. Implement a real institutional promotion at the European level Promote the logos of quality schemes Define values to communicate : food safety, sustainability, diversity ("Taste of Europe" is a program but it can not be a single message) Clarify the message about the farming origin : on agricultural products, on the main raw materials for processed products, from Member States or regions / or from outside the EU Improve the international protection = open new external markets 29.11.2011 Warsaw, Poland

8. Thank you for your attention Website : www.arepoquality.euwww.arepoquality.eu Mail : arepo@aquitaine.frarepo@aquitaine.fr 29.11.2011 Warsaw, Poland