1. Web Tools A Business Perspective Tim Bornholtz

2. Use the web in your business
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Profit

3. Profitability Reduce expenses Increase revenue More efficient
Reduce variable expenses
Increase revenue

4. Web 2.0

7. RSS Feeds
Simple XML format
Frequently updated

12. Google Reader

13. Shared Calendars

14. Your customers don’t care about your website
But they do care about your data

15. Blogs Virtually free to start Encourage two way communication
Be sure to separate your personal life from your work life
Chances are, if you work in a large organization there is already at least one blog about your company. It may as well deliver a positive message

18. Youtube Do you have existing videos that can be posted
Keep videos short
Youtube handles all of the technology for you. No need to open firewalls or install additional servers

19. Contacting Users
Online North American teens love instant messaging (IM). That's hardly a surprise: 76% of online North American youth between 12 and 17 use IM, more than the 66% that has their own cell phone.

21. Don’t abandon current marketing strategies
But using these tools cost very little and can have great rewards
Track startup costs and time
Track ongoing costs and time

22. Questions Tim Bornholtz tim@bornholtz.com http://www.bornholtz.com
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