1. The 4 P’s
PLC
Mish Mash
Advertising
Market
Research
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2. This “P” deals with sales, special offers & coupons

3. What is promotion?

4. This “P” deals with how products get to consumers

5. What is place?

6. This “P” deals with how much consumers will pay for a product

7. What is price?

8. This “P” deals with finding a way to satisfy a consumer’s need

9. What is product?

10. This is the name of a business that buys from the manufacturer and sells to retailers

11. What is the Wholesaler?

12. “PLC” stand for this

13. What is Product Life Cycle?

14. This is the initial stage of the PLC

15. What is Introduction?

16. The PLC measures _____ over __________

17. What is sales over time?

18. The top of the PLC is this stage

19. What is maturity?

20. This stage is where sales increase the most

21. What is growth?

22. “Tupperware” “Kleenex” and “Xerox” are examples of this

23. What are generic brands?

24. The name given to all the things that compete for an audience’s attention

25. What is clutter?

26. The type of logo that is an image of an animal, object, person …

27. What is Visual?

28. This refers to “stats about people” which helps companies with their planning

29. What is Demographics?

30. The company behind the famous “1984” television commercial

31. What is Apple Computer?

32. The paid use of media

33. What is advertising?

34. The first letter of the AIDA formula is …

35. What is Attention?

36. Known as the use of media, but when unpaid, as with a news report

37. What is publicity?

38. The “D” in AIDA is

39. What is Desire?

40. Name given to the device through which an advertising message is sent

41. What is medium?

42. The name of a closed ended question with only two choices (ie
The name of a closed ended question with only two choices (ie. “Male” or “Female”)

43. What is dichotomous?

44. This is data that you uncover for yourself

45. What is primary?

46. This is the name for data that is number-based

47. What is quantitative?

48. A type of survey question with limited responses available

49. What is a closed-ended question?

50. This type of data is less costly and less time consuming, but is often not completely tailored to specific needs

51. What is secondary data?