1. Your Social Media Toolkit

2. The importance of having a presence on social media
Contents
The importance of having a presence on social media
Business Partner Guidelines on Social Media
Examples of social media presence
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3. The importance of having a presence on social media
Branding – Create a recognisable identity for your product or service. This is extremely important for a small business.
Create a buzz – Get the word out about your products and services in a way that promotes online conversation.
Online reputation management – Keep an eye on what other people and sites are saying about your name, company, or brand online – and fix any problems, if need be.
Establish yourself as an expert – Use forums and message boards to answer questions professionally, honestly, and correctly, which will earn you respect as an expert in your niche. People will look to you for answers.
Word of mouth – Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy. Market your products using word of mouth virtually.
Build relationships and become more personal – Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.
Open up the line of communication between business owner and millions of potential customers - Millions of people who could possibly become customers? You could not have this easily in the offline world.
Sage presentation
29 November 2018

4. Business Partner Guidelines on social media
Your brand
It must always be made clear to customers that you are promoting and supplying products in your capacity as a Sage Pastel Accounting Authorised Business Partner or Authorised Training Centre, etc. This should include clear notification of your business name, trading address and logo as well as the fact that you are a Sage Pastel Accounting Authorised Business Partner or Forum Partner or Authorised Training Centre or Authorised Stationery Distributor. In addition, your company/business name,
registered number (if applicable) and registered/main office address must appear on all note paper, purchase orders, invoices, marketing materials, sales brochures, websites, social media sites and other public facing material used by you in relation to Sage Pastel products and services.
Use of domain names
Unless otherwise agreed in advance by Sage Pastel in writing, no website or social media shall include the word “Pastel” or the names of any Sage Pastel Accounting products in its domain name or vanity URL
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5. Examples of pages Facebook – Sage Pastel Accounting
Click here to find our page
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6. Examples of pages Facebook – Business Partners Example
Insert Company Logo
Insert BP logo
Insert BP logo
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7. Examples of pages Facebook – How to’s
Build your page
Click here to find a detailed description on how to build your page
Advertise
It is hard to build a follower base from scratch but it has been proven that Facebook advertising does help with this. It is also inexpensive and easy to do.
Start with R2000 and see how many followers you get within days!
Always remember to target!! It doesn’t help if you have followers in Uzbekistan and you’re in Namibia.
Have a content schedule and someone to manage it
We have found the best engagement when:
You give them tips and tricks
Specials
Ask questions and offer small prizes
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8. Examples of pages Twitter – Sage Pastel Accounting
Click here to find our page
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9. Examples of pages Twitter – Business Partners Example
Insert BP logo
Insert your logo
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10. Examples of pages Twitter – How to’s
Build your page
Click here to find a detailed guide on how to build your page from scratch
Advertising
Twitter advertising is not cost effective
Tips and tricks
Use your Twitter “handle” on all marketing related material eg.
Follow
Read this article on most effective way to use your Twitter page.
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11. Examples of pages LinkedIn – Sage Pastel Accounting
Click here to find our page
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12. Examples of pages LinkedIn – Business Partners Example
Insert your logo
Insert BP Logo
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13. Examples of pages LinkedIn – Sage Pastel Accounting
Build your page
Click here to find a detailed guide on how to build your page from scratch
Advertising
Advertising on LinkedIn is 3 fold:
Pay per click (Recommended and inexpensive)
Premium ad (Shows up in block on right hand side – expensive and not recommended)
Sponsored update (Recommended- eg. Pushing an update on your page to be view by more people. Also pay per click)
Tips and tricks
LinkedIn has it’s own language and must be handled correctly.
Click here to read about effective LinkedIn updates.
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