1. Protecting, Promotion, and Support of Optimal IYCF

2. Constraints Pre emergency preparedness absence Lack of emergency preparedness (Action Plan Lack of policy covering infant feeding in emergency Lack of coordination mechanism Negative media messages Staff turnover (health/NGOs/Media) ~ non institutionalisation of IYCF Lack of policy awareness

3. Propose Solution Normal PPS basis ~ institutionalisation of IYCF Government/Agencies allign policies reflecting emergency needs –Awareness and internalisation –Implementation strategy must include all PPS concurrent PPS –Control BMS distribution –Strengthening education & formulate key messages relevant to emergency challenges –Coordination Plan (cluster) –Strengthen support services (clean and safe water, and nutrition for women, spaces/support on BF)

4. Key Messages Formula is dangerous You can breastfeed with support Exclusive breastfeeding for 6 months Locally appropriate messages about complimentary feeding Appropriate/sensitive ~ mechanism is very important ~ message about relactation You can increase your milk supply Relevant elaborations ~ continued breastfeeding for 24 months and complementary feeding

5. Protection Means: –Control of BMS distribution –Advocacy to Government, Donors, Health workers, and disaster response team

6. Promotion Means: –Education to community, media on IYCF

7. Support Means: –Peer counsellors –Community support group –Private place for breastfeeding –Adequate to eat and feeding