2. Valentine’s Day Is One Of The Biggest Spending Events In First Half 2017
Source: NRF January Excludes second half 2017 Events and Winter Holidays.

3. Valentine’s Day Isn’t Just For Couples
Who will receive gifts on February 14th?
Source: AYTM.com – Market Pulse Research: Valentine’s Day: A Difference In Celebration, January “How likely are you to purchase gift(s) for the following?” (Extremely likely, Likely)

4. People Spend the Most Time with Broadcast Television of All Ad Supported Platforms
Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Persons Online/internet platforms such as , social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

5. What Influenced Consumer Purchases Most
Source: GfK TVB Purchase Funnel 2017 A18+ Most important for media that registered 2% or higher.

6. Broadcast: Great Way to Reach Valentine’s Day Shoppers
Adults Live+SD Ratings
Source: Nielsen NPower 1/1/ /13/2017 Adults Live+SD Ratings; ; Broadcast Includes all Networks and Syndication.
A Cable Networks based on A25-54 Ratings.
Vodka 2010

7. Broadcast Delivers Higher Reach
Source: Nielsen NPower. February 9th 2017 Adults Live+SD.
Vodka 2010

8. Top Gifts For Valentine’s Day
Jewelry
Go Out for Dinner
Flowers
Clothing
Chocolates
Source: NRF January 2017

9. Adults Purchasing Jewelry Watch Broadcast TV
Index
207
200
199
191
187
185
181
180
180
173
Source: GFK MRI Spring 2017, Base: Adults 18+ Index; Spent $100+ on fine jewelry in last 12 months.
Broadcast, Network, & Syndication. Syndication – Modern Family (Weekend), TMZ (Weekend).

10. Target Key Markets with Local TV
The Redder the better
- High Index
Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Purchased Fine Jewelry at Jared, Kay or Zales.

11. Broadcast TV Delivers Flower Shoppers
Index
163
160
157
146
146
145
143
143
140
140
Source: GFK MRI Spring 2017, Base: Men 18+ Index; Spent Any Amount - Internet, Phone or Flower Shop. Broadcast, Network, & Syndication.
Syndication – Modern Family (Weekend), Entertainment Tonight (Weekend).

12. Wining and Dining with Broadcast Viewers
Index
173
160
155
152
147
146
143
143
143
140
Source: Source: GFK MRI Spring 2017, Base: Adults 18+ Index. Spent $100+ at a family restaurant/steakhouse in the last 30 days.
Broadcast, Network, & Syndication. Syndication – Rizzoli & Isles (Weekend), Seinfeld (Weekend), The Big Bang Theory (Weekend).

13. Feast on Geographical Strengths with Local TV
The Redder the better
- High Index
Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Bought at in the last 6 months: Benihana, Lone Star Steakhouse.

14. Broadcast TV: The Destination for Clothing Shoppers
Index
166
150
149
148
148
145
144
142
142
140
Source: GFK MRI Spring 2017, Base: Adults 18+ Index. Clothing Expenditures- Amount spent in the last 12 months, $500+.
Broadcast, Network, & Syndication. Syndication – Friends (Weekend), Tosh.O (Weekend).

15. Broadcast TV Viewers with a Sweet Tooth, Shop for Chocolate
Index
202
170
163
162
1621
160
156
154
153
152
Source: GFK MRI Spring 2017, Base: Adults 18+ Index. Bought as a gift in last 6 months, Ghirardelli, Godiva, Hershey’s Pot of Gold, Lindt, Ferrero Rocher, or Russell Stover. Broadcast, Network, & Syndication. Syndication –Major Crimes, Extra: Weekend, X-Files, CSI: Miami.

16. Ferrero Rocher’s Best Sales Markets
Source: GfK MRI 2016 Market-by-Market weighted by Adult 18+ population. Shopped at Ferrero Rocher in the Last 6 Months.

17. TV Motivates Wherever They Shop
Which of the following did you do after seeing/hearing the ads for the category on television?
Source: GfK TVB Purchase Funnel 2017

18. Broadcast TV Delivers Department Store & Discount Store Shoppers
Department Stores
Discount Stores
Source: GFK MRI Spring 2017, Base: Adults 18+ Index. Shopped at a department store or Discount Stores in the last 6 months for clothing, shoes, cosmetics, Toiletries, Non-prescription drugs, or perfume/cologne. Broadcast, Network, & Syndication.

19. Broadcast TV Delivers Online Shoppers
Index
148
148
145
144
133
135
133
132
131
125
Source: GFK MRI Spring 2017, Base: 18+ Index Internet Shopping: Spent any amount on items.
Broadcast, Network, & Syndication.

20. What Influenced Consumers Most in Digital Media: Broadcast Websites and Apps
Source: GfK TVB Purchase Funnel 2017 A18+ (% Most important media type among those who saw/heard ads in at least 1 media source).

21. Local Broadcast Websites Provide Multi-platform Opportunities

22. Key Valentine’s Day Takeaways
Valentine’s Day was the 3rd highest spending event in the first half of 2017.
TV is the top platform for reach and time spent.
Top gifts for this Valentine’s Day are jewelry, dining out, flowers, clothing, & candy.
Valentine’s Day shoppers can be reached by using local broadcast television to target high sales markets.
Broadcast TV delivers key Valentine’s Day shoppers regardless of where they shop; whether its in Department Stores, Discount Stores or Online.
TV ads are motivation to do further research online.
Local Broadcast TV websites offer multi-platform opportunities.